A podcast creator explains why slow growth feels like failure and how they reverse-engineer tactics from the fastest-growing shows on their platform. Most people quit before they see results because they mistake gradual progress for stalling.
Did you see immediate or rapid growth when you first launched the podcast?
Podcast is one of the hardest things I've ever grown. So there was no rapid growth. There was no like overnight success. There was no, like one episode that went viral. Did.
You have a mentor or did you just kind of trial and error?
I didn't have one mentor. I study a lot of people. Like, I study people that are growing the fastest, not just have the largest audiences, but are growing the fastest on one particular platform. And I learn whatever I can from that particular creator on that platform. These are not people that I know. But that's the beauty of the Internet. You don't need to have direct access where you're sitting down for coffee with these people. You can study the work that you're like they're doing, reverse engineer it, and then incorporate those ideas into your own content.
Did you ever think about quitting the show?
No, because I understood what the benefit of it would be on the other side of it being successful. One idea that's really served me well called like a 10 year rule. If you're going to start anything, commit 10 years of your life to that thing. Because if you commit 10 years of your life to that particular endeavor, you're going to set the right expectations. You're not looking for overnight success and you adopt that sort of long term view. The chances of you succeeding are almost inevitable because if you stay in the game long enough, there is zero chance that you won't eventually figure it out. Most people just quit too soon.
