Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

Watch the full interview out now with Ismael 🔥

Name: Watch the full interview out now with Ismael 🔥
Uploaded: 2026-06-17T17:19:00+00:00
Duration: 49 s
Channel: Hannah Hammond
Description: In this interview excerpt, Hannah Hammond asks the speaker how he succeeded in attracting skilled workers to his construction business. The speaker…

17 Jun 2026 · 1 min

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In this interview excerpt, Hannah Hammond asks the speaker how he succeeded in attracting skilled workers to his construction business. The speaker explains that the primary driver was offering the highest wages in the market and making that fact widely known. He emphasizes that many small contractors may pay well but fail to market their compensation, which limits their ability to draw talent. To address this, he uses social media to broadcast a $5,000 sign‑on bonus and repeatedly promotes the "NextGen" brand, positioning it as a lifestyle and a source of consistent leads. The overall message is that transparent, generous pay combined with active online branding is essential for recruiting top construction talent.

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How did you attract talent to actually execute on this? Because I had construction companies and you know, that was not fun.
The number one thing that, that got me to attract the best talent in the industry was my, my wages. I paid everybody the best. Not only did I pay them the best though, everybody knew I paid the best. The problem with these small mom and pop shopping construction guys, they might be even paying better than me, but nobody knows that. That's their biggest problem. Because you were marketing that you were paying the best and the other —people weren't marketing. Of course, of course. I'm on social media saying, hey, $5,000 sign-on bonus, you're never going to make more money than with me. NextGen always has leads. NextGen this, NextGen this, NextGen this. Like, NextGen is a way of life, right? And those guys might be even paying better than me. They might even do better quality of work than me, but nobody knew that. And that's our biggest problem.