Hannah Hammond and Jesse Burrell explain how their company grew fast: they paid top affiliates generous commissions early, let their best customers shape the product roadmap, and partnered with influential people at exactly the right time.
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Then you grew so fast. Like, what were some of the key things that made you guys so successful and what was kind of your edge and growing it so fast?
We have our best affiliates, our best customers helping us with our product roadmap, telling us what they need, what's missing in the market, what's going to make us better than PropStream or DealMachine or whatever company paid them a handsome affiliate fee to promote us. And this was before that was something popular and that was a huge part to just get our brand out there and be a brand staple. We partnered with the right people at the right time that were absolutely blowing up. A lot of this was really good timing. Like to really grow, scale and sell a business, a lot of it's good timing, but leaning into the affiliates and just really building a purpose built product where people could actually take action with our product.