What Every Entrepreneur Needs to Hear Before Launching a Business - Dre Medici

What is the thing that they could do today to develop your irresistible offer?

You're set up for success. That's all you need. At the end of the day, if you message thousands of people every day, but don't have a credible social presence, you're not going to get the same conversion rate that someone that does. How to succeed, if there's someone who wants to start a business right now, is once you start getting those clients, make sure that you have testimonials that you get from them. So you want to make sure you just have the best social presence possible. And then you start implementing a lot of ways to reach out to as many people. The more people you reach, the more money you're going to make. It's just a numbers game.

Today I'm here with Dre Medici in Miami, Florida, and I'm super excited because I am no longer the young one getting interviewed who's done a bunch in entrepreneurship and life and, and health and all the things. And so, Dre, you were born in Uruguay.

Uruguay.

Yeah, Uruguay. I knew I was gonna pronounce that wrong, but you're 24 years old. You're a found the founder and owner of an amazing social media or marketing agency. So you help people grow their personal brands. You've created an amazing brand yourself. And selfishly, I want to learn how you did that because I'm on that mission right now as well. I mean, you have how many followers do you have?

Like 740k.

So that's freaking insane. That's wild. And you're co founder of a restaurant in Miami with your father and you're also co founder and investor in Link Me.

Correct.

Yeah. Which is social media connection.

Exactly.

App. Right. So congratulations.

Thank you so much.

It's so awesome. And you also, not only are you amazing in business and have accomplished so much, but you're so young and you're also healthy and take care of yourself. Good looking and just a super awesome person. So thank you for coming on the show.

Thank you for having me, Hannah. Of course.

So, yeah. So what was your story? I mean, I don't know much about Uruguay, but what was kind of your childhood like and how did you end up going down the path of entrepreneurship? Were you kind of born an entrepreneur? Did you go through some tough challenges? What did that look like for you?

Yeah, so possibly I could say that I was born as an entrepreneur because I did start like selling things and I'll get more into that from as young as like 7 to 8 years old. I was already Starting to sell anything I could. I even have, like, posts on Facebook of, like, actual proof of, like, me selling things on Facebook at that age. But, yeah, I was born in Uruguay and I moved to Miami, actually. So I'm actually one of the OG people in Miami at 2 years old. So I've been here now for a very long time. But, yeah, in Uruguay. When I was living in Uruguay, obviously didn't come from money. Both of my parents were, you know, struggling, you know, raising two kids. I have another brother, and then we moved to Miami. My parents got divorced, so at 2 years old, so I never really got to experience them together. And then obviously with divorce comes, like, extra expenses for my dad, you know, child support, all that stuff. So we lived in. Me and my brother lived in pretty poor conditions with my dad up until, I'd say, like, 10 years old. Things were pretty rough. Like, we experienced living with, you know, sharing an apartment with, like, a guy who was, like, a crackhead because, like, my dad just, like, loved, you know, having cheap rent, very cheap rent. So we lived in tough conditions. My mom got, you know, married at, like, when I was around, like, 8 years old. So things were a little bit better, maybe, I'd say on my mom's side, but my dad's side, yeah, kind of always rough. And so that was like, my motivator. Like, seeing my dad struggle financially, it was always like, I'm making money because I want to one day support my dad and help him as much as I possibly can. And that's what I ended up doing. Now, you know, at 19 years old, I helped my dad open a restaurant, and I've put, you know, well over multiple six figures into that. And I also help with all the marketing to guarantee revenue for that. So, yeah, that's. That's kind of a little bit of my. My childhood growing up.

I love it. I have a similar background where I was just talking to Brandon Carter before you came on about his background, too, and how much pain is such a driver originally for excellence. Right. And it really pushes you, and I think it's. Can be the greatest blessing ever. You could either choose to be a victim from these things, or you could choose to let it be your big why. And also, it enables you to just have so much more gratitude, like when you're able to create a life that you never could have thought of. And I don't. It's just beautiful. It's beautiful that you've done that and now you're actually giving back to your dad and helping him accomplish his dreams and have something so much deeper than what I'm sure you imagined as a kid.

100. Yeah, the feeling of knowing that I did what I said I was going to do, and I'm actually setting out on that mission and helping him financially. And just everyone around me in my family, you know, I always support and give money to. To many people, even hired many family members as well. So, yeah, it feels really cool to. To set out on. On my mission and actually accomplish everything I said I was going to do.

And you said you were on Facebook when you were eight years old.

Eight years old, selling stuff. Yeah, like, listing things like, here, you know, buy this for $50. You know, toys, skateboards, literally everything. So, yeah, in school I would sell stuff at like, as young as 8 years old. And then from, like, I would say Starting at like 11 years old, I started getting into, like, a lot more selling of sneakers and stuff. Like, I was running, like, tables at these sneaker conventions with, like, literally 10 shoes that I would own and, like, resell. It got really big. And then I stopped doing that at 14. But I did that, like, at a large scale. Like, I had shoes in my closet that cost, like $2,000 that I had bought for, like, reselling purposes and all that. But it got to a point, like, buying really expensive shoes too. And so, yeah, I did that up until 14. And I was always a soccer player. So, like, on the way to soccer games in different places, I would, like, meet up with people in, like, random parts of Florida that were buying shoes. So, like, my dad and my family, like, witnessed me doing that because they would help me, like, drive me to certain places to sell them. But I always made it convenient, right, like, on the way to games and things like that. So, yeah, I was really, you know, always an active soccer player. And then at like 15, 14, I heard about Ultra. So and I started reselling Ultra tickets every time that became a thing. So I sold like every season of Ultra, probably like 150 tickets, like every single year. And then I started doing that for Rolling Loud, started doing my own events in high school, pregame buses, all that different stuff. And then at 17, I came across my first Instagram business. And that's when my life really changed forever.

Wow. So what was your first Instagram business?

So my first Instagram business, as I was saying, I was always in a soccer player. Top soccer player. You know, I was know, one of the top players in Miami, and I always put on the number one soccer team in Florida. I traveled to Spain So I was really disciplined, always, you know, having to do homework and play soccer, and that allowed me also to be in really good shape. So at 17, you know, you know, about like, freshman 15, everyone starts talking about that. So I was like, wow. You know, a lot of people before have asked me how, you know, how I've gotten in such good shape, how can I help them in the gym and all that. So I was like, wow, this can be, like a light bulb, you know, sparked. And I was like, this could be the first business that I actually make money from every single day. Because some of the businesses I was doing were, like, seasonal, right? For shoes, it was, like, certain events, or for the tickets, it was like when that season of. Of those events actually came around. But now this was something that I could do every day, which was helping people transform their body. So I launched an Instagram account where I was providing workout meal plans for every single person. Customize. At first, you know, I was just getting started online business. I didn't have, like, as many systems. I was doing everything myself, but I had no cost for the business. I was just making the workout meal plans directly on Google Docs. So I had zero cost.

And.

And I started selling these for $120, these customized plans. And I literally, at one point, like, everywhere I would go in Miami, people would, like, scream the name of the company, which was want, because everyone knew about the company. Because what I did was I got. I didn't know about ads and stuff at this point. So I literally got every single person that was, like, in high school Miami, not every person, but, like, 500 to 1,000 people that were posting it on their story. And then every single time they would get a lead, they would post, like, testimonials on their story, being like, if you're interested in transforming your body, contact Dre. And then every time they would get me a lead that I would close, they would get paid $20. So it was, like, a cool incentive for, like, high schoolers to make some money. And then at the end of the day, I was getting a lot of calls for free, essentially, because I was only paying them when I close a deal. And so I grew that business to 100,000 in sales, which was essentially 100,000 in profit, because there was no expenses. And so then that was, like, I reached that point, like, probably a month, two months into college. So I got accepted to the University of Florida, which is a top school my parents wanted me to go. I never wanted to go there. So I just, like, you Know, was there for like a month, two months. And I realized it really wasn't for me. It was just taking time away from the business. So I remember going to the admissions office and, you know, just dropping out. And they were like, you know, if you do this, you might not be able to get accepted again. But there was no doubt in my mind. I knew I was never going to come back to the school. So I dropped out. And then I moved to New York City, where I opened up an office in New York City. And when I moved there, I moved there, opened an office, kind of doing things at a larger scale, spending money. Because now, at this point, what I realized was I wanted to help every single person, you know, grow businesses from scratch. How I did, because now I had, you know, right when I started reaching that 100,000 profit point, I also invested into opening a restaurant for my dad. And I was doing all the marketing. So now I didn't only, you know, get marketing results for a business from scratch like mine, but I also did it for an established brick and mortar business, you know, a restaurant. So I was like, if I can build my personal brand, which I was doing at that point, you know, come up with a workout meal, plan business online and generate 100,000 in profit in sales in like literally 12 months. And then I can also get leads every single day for a restaurant. Why can't I do this for as many businesses as possible around the world? And at that point, when I put all those things together, I knew it was going to be a multimillion dollar business, like right away. Like, literally before I even made the website. Like, I knew it. And so, yeah, I just had that vision. I saw it. And then now it's been probably six years since I had that, you know, breakthrough moment. And the reason why it was such a big breakthrough was because now, instead of just charging $120, I was able to sell services at a high ticket price. So my minimum was 1500. So now every call that I used to do, just closing one of those deals before, it would take me 15, 10 calls to make that same revenue. So I built a big team. I also added monthly subscriptions to every single one of our high ticket offers, which was a huge gem that we can talk a little bit more about. And then, yeah, thousand. A thousand people paying you $1,000. The million dollars. So I've did those numbers, and now we've serviced like over 7,500 clients since then. Wow. Yeah.

That's insane.

Yeah. Yeah.

And how did you learn about entrepreneurship, like, what gave you the first initial thought to buy something and sell it for more?

I think, like I said, possibly born with it. You know, that's where I go back to that. Right. Because it wasn't like I learned it from anyone. Neither of my parents were entrepreneurs. So at the time, you know, it wasn't. Again, it was. It was just out of instinct, you know, I wanted to make money. I knew that when I would ask for things like other kids in school, you know, I wouldn't get it because my parents were just super cheap because they didn't have it. You know, not that they were cheap in a bad way. Right. But yeah, I knew that if I wanted things, I was going to have to make the money. So by me making my own money, I could always get whatever I wanted. And that was the same situation in high school. Like, you know, kids would get certain money from their parents, but if I wanted to go to the club or do certain things or take a girl out or anything like that, it was going to be for my own money that I was making. So that was the driver from. Yeah, like seven, eight years old. And up until, you know, I didn't. Now, you know, money, money, I have it. So, yeah, we've reached that point.

It changes things. Yeah, yeah, yeah, it's great. I mean, they say money doesn't buy happiness, which it doesn't. That's what we were talking about last time. But it does solve a lot of problems and it buys you freedom. You can. You could also build a prison around it. Depending on how you create your business and structure everything, it gives you the freedom to choose and freedom to make an impact and freedom, freedom to hire, you know, talent and scale. So I am 10 years into my entrepreneurship. I was saying seven years old, kind of creating things, figuring out what I could sell. I wanted to have a horse, so I started charging people to train their horses so I could ride them and make money. So things like the babysitting and all those types of entrepreneur mindsets, but really, at 18 is when I got my license, started making real money, and started investing in real estate. But for the past 10 years, you know, I didn't get on the social media train until this year. And now it's super, super saturated and it's a whole different journey. But how did you realize that social media was. Where was that so early on? And how did you learn this? Like, the funnels and the ads and like, how did you know about this?

Yeah, so I would say I think I do have an advantage being kind of young when Instagram and all that stuff was coming out. It's like it was put on to these, like, schools. I would say, you know, everyone at school is kind of using it. Like sometimes when there's people like older, maybe 40, 50, you know, and they're like, wow, like you've made all this money by this age. But I had social media at a way younger age than they could have, you know, hopped on that train, right. So I think that sometimes it's not just your age, but, you know, you're lucky that you were there at the right time. Because now sometimes, for example, I'll see kids that are like 14, 16 on social media sometimes, and I'm like, wow, I wish I would have went all in on at that age, you know, but social media just wasn't as available or as, you know, as a monetizing platform as it is today. Right. So sometimes your age really helps make it easier with social media. So in my case, yeah, I was just already on social media because I was a high school kid, you know, wanting to have a nice Instagram just for social purposes. And as I was on social media, I started seeing other people that were entrepreneurs dropping out, running ads, all of that. And I think that was my, my big moment because, you know, when you see other people do things, it always makes it much easier for you to do it, right? If I was never on social media, maybe if I never had a phone, maybe I'd still be, you know, working a 9 to 5 or living a regular job, but actually visualizing other people do it made me think, you know, why can't that be me? And so that's when I really went, you know, all in on, on the workout meal plan business and scaling it up, trying to, you know, reach, reach those record numbers all the time. Even dropping out of school, you know, part of that was because I had been watching people drop out of school for six months already before making that decision. So it was like already a norm to me. And then how do I get into, you know, learning funnels, ads, all that again, Money, right? Because money buys freedom, money buys being able to hire other people. And so because I made all that money from scratch without ads, without any expenses or employees, with my workout meal plan business, then I was able to invest in myself, you know, other mentors, go to different events, read high level books, you know, dotcom secrets for, for funnels and stuff, right? There's, there's a lot of great, you know, knowledge and resources out there available so it was just about self educating as much as I possibly could. And obviously the biggest part about it all was actually applying what I was educating myself with and teaching it on a consistent basis. And they say when you teach things it's much easier to actually retain and learn that information. So yeah, it was just learning, applying and, and selling and. And here we are today. Now I'm thankful that I know a lot and have a lot of knowledge in the marketing space.

It's funny because I'm rereading that book right now. I was listening to it while I was getting ready for the podcast and. By Russell Bronson.

Exactly.

Branson. I always say his name wrong but yeah, that the whole space is so new to me because I joined Genius Network, which is a mastermind in Arizona and Joe Polish is the owner and he's a marketing expert. And so that's what really opened my eyes because I don't, I've just always been a grinder. Just figure it out, do it. I'm a read, like read books and everything. Rich dad, Poor dad was the book I read. And that's what ended up getting me on the real estate path. But it's interesting because now I'm actually literally for two weeks I've been working 16 hours a day learning go high level in and out. Just amazing. Like I got to start running at like to build a billion dollar company which I'm going to do and I, you know, I want to do and I'm going to do. You have to advertise referrals. Can, cannot really scale your company. You could make good money for yourself but it's not a scalable thing. You can't really build an enterprise value because it's all just around you and your, your personal little sphere. And so you really have to master advertising. And it's been so hard because the only time I had worked with an ad agency in the past was when I first launched my real estate brokerage and I didn't know anything about ads. I hadn't read any books. I just hired the first random ad agency that popped up and I ended up signing a 12 month hundred thousand dollar contract and I didn't get one closing out of it. And yeah, so then I was like screw ads and this and that.

Yeah.

And real, real estate brokerage is a little bit different because it is very much a relationship business.

But no, but still, you should have got results for sure.

Yeah. And then you're like, oh, I work with this agent and we just got her these closings I was like, with.

Like a few thousand dollars, so. Yeah, yeah, for sure.

But as, I mean, I think it's so difficult to master and it's so expensive and the money can be wasted so fast.

Oh yeah.

You know, and even I'm working with another ad agency right now and I look at the graphics they sent me, I was like, like this is going to be another, another waste of money.

Yeah, we'll have to talk.

Yeah, luckily I only signed a three month contract on that one, but yeah, so it's just something I really want to learn. Because if you don't have leads coming in, you can't fulfill the product. Exactly. So it's like you could argue one of the most important aspects, if not the most important aspect to your whole business is being able to generate consistent leads. Leads. Because otherwise you're going to be succumbed to market cycles and you know, all the different things. But when you can really know your roas, like what's your return on ad spend? What's your cost per customer, what's your lifetime value of customer? And just starting to learn all these things. But yeah, it's a whole different world. I want to rip my hair out trying to learn funnels and email forms and you know, I never even created a newsletter. I finally created my first newsletter this week.

That's good. Yeah. The best thing to do, I mean, especially for you, you're doing so many things with real estate and like that's where you know, majority of your income is coming from and stuff. So I'd say you're in a position where you can delegate a lot of those things and sometimes you want to learn the in and outs. And it's good to know obviously because that's how you're going to judge if someone that you're hiring is doing a good job as well. Right. If you learn the basics but also just hiring people that are better than you at making the designs and the forums and all that stuff always helps. And that's definitely one of the ways that I grew my business really, really fast. I just started reading out a book called Blitz Scaling and I didn't really apply this knowledge before because like I said, I just started reading it, but I have applied it without the knowledge. Right. We're just moving fast, being efficient and not just trying to do everything perfect myself, but just, you know, really delegating and building big teams. Like I'm at a point now where I have like 300 team members. So yeah, we really have a lot of people that are like probably 10 people that are good at each different area. Right. So 10 people for websites, funnels, you know, 10 people for just lead generation, you know, all that stuff. So yeah, I'm really big on, on hiring, delegating and not needing to be the expert yourself. But yeah, going back to ads and Legion, that's definitely is the biggest part in any business to actually grow. We started spending like 50k a month in like 2019 and have continuously spent around that every single month on just acquiring new business. And obviously that's the number one way to, to reach bigger revenue numbers. Because if you're just relying on, you know, referrals or people that you're getting just from organic, if you know you don't have videos going viral that month, then your revenue is going to go down. But if you have, you know, the ads, you know exactly how much you're making and then anything extra, refer, referrals, you know, videos going viral, that's all additional income that you're making.

So yeah, yeah, it's a whole new world. And I completely agree with doing what you do best and hiring out the rest. So for sure I will always be hiring either, you know, in house employees once I'm big enough on ad spend or agencies that are proven, but knowing just enough to be dangerous, like you have to know how to write the, ask the right questions when you're interviewing any sort of outsourced company like an ad agency, because otherwise you're just shark bait and you just don't know, you know, are they even a good fit for your business? What's the quality of their funnels? What is their cost of conversion that they're going to try to get for you or return on ad spend and those types of things. And yeah, so it's, it's pretty interesting. Russell Bronson and, and Dan Kennedy. Yeah, click funnels. And they are so much amazing now. And that's why I have the podcast, because as you kind of mentioned, you were raised in a generation where social media was a thing. Yeah, I, it was just becoming a thing when I was like later in high school. So I didn't have, the only resources I had was books. And then the generation before us was even worse. Like they didn't even have Internet. They had to really try to figure stuff out for themselves. But now there's so much access to information is cheap and now with AI, information is worthless. Right. It's all about execution because now an engineer or a coder or those types of things that used to be the most valuable thing are going to be replaced by artificial intelligence. What do you think is how AI is going to affect advertising moving forward and are you implementing it in your businesses at all?

Yeah, so we've actually worked with a few like AI ad companies in the past that we've tested out to possibly roll out. But yeah, there's even now, like instead of media buyers, you can even just plug in AI to actually run the ads, optimize them, change them. So there's a lot of cool things that we're definitely looking at with AI. We use it for a lot of social media clients as far as, you know, helping us structure ideas. We don't use it word for word. We use our own knowledge and, and overall best practices, but it definitely helps excel and exceed, you know, those operations too. And even I think it was Mark Cuban who actually said this like two days ago or something, but he mentioned like, any business or anyone that's not using AI is going to be left behind. And he's saying that the most important thing you should be doing with your free time instead of music or anything is just listening and learning to things about AI all the time. And evolution has always been like the, the skill to be able to adapt and evolve and always stay up to date with the market has always been one of the most important factors in business. You know, people have talked about this for years and years and now with AI, things just move way faster, 10 times faster. So if that was important back then, it's only more important now. And that's why, yeah, we're definitely implementing it. I'm learning about AI every single day and I recommend every business owner to do so because it's just going to allow their company to move faster and not with a lot of money. Right. Because you don't have those, those large expenses like you would, because AI is almost free. So, yeah.

Do you think AI is a threat to ad agencies or a big benefit to them?

So definitely, I mean, it could be a threat. You know, if those AI AD companies get really, really good and these AIs just keep enhancing. It definitely can. But just like it's a threat to many industries, it also opens up, you know, still other avenues where you can still sell a client to use your AI, you know, for ads. Right. Before you would sell them on, maybe you doing it manually. Now you can still sell them on the air doing it. So I don't think it really takes out like possible income opportunities away from the market as like, you know, things that may get replaced. But definitely it can affect it. And people that don't know how to adapt and structure their offer properly or, or also people that don't know how to continuously offer other things that maybe I can't actually replace. Right. Like being a consultant, you know, you're that specific consultant, maybe that, you know, that's something that you add as extra value that I can't be, you know, that perfect consultant that maybe you can to clients on top of the ad. So I think it's just getting creative with different things to offer. And that's something that I've done with my agency. Like we offer a dis. Like over 50 different services. So, you know, there's. If certain things are getting tapped because of AI, you know, or like video editing or something like that, then we offer things that I currently can't do. So that's what I'd recommend.

Adapt or die. Sink or swim 100%. Everything's always changing and now at a more rapid pace than ever, you know, at an exponential pace. For somebody who's looking to grow a large social media following, like in the hundreds of thousands or millions in competition with all the other brands and content, there's a content overloads like so many people have a podcast now. So many people are running ads, so many people are posting organically. What is your advice to truly set yourself apart and build and grow at a. At a large pace like you have. Like, for instance, myself, you know, I have, I don't know, maybe 80,000 followers across the board and I started posting six or eight months ago, which is great. But when you want to be in the millions and when you want to make a really big impact and attract the right, like your dream customer type people, what advice would you give to someone who's looking to build a brand like that?

Yeah, there's a few different ways. Number one, just talk about what we're currently doing. I think having a podcast and collaborations is great because, you know, cross networking platforms and audiences always helps build that up. So that's definitely one of them. The other one is sure, setting yourself apart is important to be different and be authentic. You should always include that in your content. But something that people are scared to do that everyone that is going viral is doing, and I think everyone should do is recreating other people's content that has already gone viral. So a lot of people that are growing and getting really big numbers is because they're seeing a trend on their for you page or their Explore feed that has already gone viral and they're recreating it. And Instagram has a way of knowing that the algorithm has already picked up on content like that. Users like it, so they know they're going to have more retention on the app. Therefore, if they feel like that matches up using their AI, machine learning and, you know, similar trending audio, the similar things that they're saying, then they push that out and it goes viral. So one of the biggest ways to go viral right now is literally having a social media manager or an agency like myself, we do this. Or just doing it on your own. If you don't want to spend any money and just taking like 30 minutes a day, press on the reels tab and just scroll through reels and you'll find videos you can easily replicate. Maybe it's just like a text. Like the other day I closed a client for a realtor because I told her to make this reel that was basically showing like, if your rent is $2500 right now, you can afford a home that costs 500k or something like that, right? Because the mortgage is similar. The down payment, sometimes you can get very low down payments. So she used that and then someone was like, wow, I'm paying that in rent. I want to be a homeowner, you know, and she got a client. And that was something that I pulled from another video that already had, you know, a million views. So a lot of times that's currently the best way to go viral and get a lot of, you know, views and, and a bigger push. And yeah, also posting in masses is one of the biggest ones. So I'm close friends with Luke Belmar for, for a good amount of time now. We've known each other for like five years. So I watched him from like just having 40,000 followers to now, you know, literally his view, his videos have like over 2 billion views across all platforms. And it's because he used another social media tactic, which is mass posting. So having a lot of clippers. Because if you have more people posting your content every day versus just you, there's obviously more probability of you going viral. So he was having like, you know, 80,000 posts a year being made. So that's definitely another one of the ways because now your face is more recognized. So when someone sees a post maybe on your main page, since they've seen you across, you know, social media on many different pages, they're going to actually watch it for longer because they recognize you, because, you know, your face is just everywhere. So, yeah, all that helps into overall conversion rates. People actually pressing the follow button because They've seen you around. So those are like, three major key things that I would say to do to really start exploding your social media and your personal brand.

That's really, really good. And I have heard that, you know, look at what's already working and going viral and you put your own. It's you. Right? It's your own voice, but the algorithm knows about it. And then also, are there any tools to be able to see, like, on your topics, on what is going viral, or is it really just start to scroll?

No, you can scroll and even, like, Instagram came out with this new feature called, like, meta AI and you can, like, ask it to, like, recommend reels and stuff like that, just like, directly on Instagram. So that's one of the ways. And yeah, there's a lot of AI platforms. I'm not associated with any right now, but there's definitely a lot of companies. If you just look up, like, AI, help me find viral posts. There's a lot of different companies out there. I think there's one called Viral Finder as well, where you can just put in, like, your favorite creator and then it'll tell you, like, their top videos that have gone viral. So instead of scrolling through their content, they, for example, you can put her mose and it'll tell you his top videos. So instead of trying to replicate some of his videos that maybe don't have that many views, you just see the ones that all have like, 5 mil, and then those are probably more likely to go viral if you replicate them in your own way.

That's awesome.

Yeah, there's a lot of tools out there for sure.

I love it. I'm excited. I need to be more intentional about that because, you know, it's like right now I have the podcast and the editors just chop it up and post it and whatever, but there's no real strategy behind it. And it's great content because I have great conversations, but I should be doing more of, like, me being strategic about my content. That's actually going to bring in business.

Yeah, because, yeah, like, I would say every day or just like even every morning and every night, just try to upload, like, two pieces of content that have already gone viral. You know, things that someone in your industry or mortgage people have already done, and you've seen them get, like, millions of views. Because sometimes it's really just grabbing a piece of content, like you in front of a house, then you just add some text on it. And really people, like, spend so much time thinking about doing it and that act of doing that only takes 30 seconds, you know, to upload something, and then, boom, it's done. And then you never know, it goes viral. And then you get a lot of free. Free leads from that.

Yeah.

So, yeah, just about continuing, staying consistent.

Do you have a strategy for. Or is there a right number of posts to do per day? Because I hear some people are like, well, if you only post one story, it gets a lot more views. And then some people, you should post 15 stories a day. And some people, you know, too. Like, it varies a lot. So what's your take?

I'd say there's a lot of myths in the industry. You know, sometimes people say, like, too many stories is not good, as you were mentioning, or just one. The reason why is because sometimes Instagram, like, if you don't have a lot of stories, when you finally do post, like, they actually share it a little bit more because it's just not as saturated. So if you don't post for like 24 hours, then you post the next day, just like, one singular post. That may get better engagement. And then obviously, when you're posting a lot, sometimes Instagram may not be so, you know, active on pushing that, because there's a lot of posts out there, but sometimes you can post a lot, and then all of them go viral too. And it's like, hey, I thought that, you know, that myth was real. So there's a lot of, like, myths that aren't real, you know, that people say, or like over posting or just posting once a day. It all depends. I would say, for example, on your main page, you can use whatever strategy you want. But meaning for my main page, I see it more as like a resume. I only want to post when I think that post is, like, my best post that I can make this month or this week. You know, I really want them choose quality over quantity. And the reason why I have that strategy in my mind is because I know that when someone lands on my page for the first time, sadly, they only see the first 9 to 12 posts if I'm lucky. Meaning all those other posts that I spent money on. Editors spend money on videographers. People aren't really seeing them. So if I'm just blasting a lot of posts, I may not get, you know, some of my top quality stuff seen by new people coming onto my page. But that is, you know, only a good strategy if on the side you are mass posting. So I have like, a lot of TikTok pages that are posting like three times a day. So I think if you have like other pages, post as many times as you can. Three times a day is good. Or even something that I might start doing. I haven't, you know, completely started, but it is something that you can do which is in replacement. If you want to have the feed looking really good, you can post a lot of reels and just not have them show on your feed them. Right. So you can hide them. That's one of the good strategies there too. But yeah, I would say mass posting on many different pages is really, really good that you can never go wrong with because it's, you know, not really uses like your resume and your business card as the way Instagram is. So that's my personal take on it. But people that post a lot on their, on their personal page and they're not really concerned about other posts, it's also a great strategy as well, you know, so it's really just something that, that you should decide personally. But definitely, if you are limiting your post like I am, make sure you're mass posting it on other pages. For sure.

Yeah. And do you. Because, you know, different channels do better with different types of content. Like right now, my guy, he posts everything to everywhere, which is great. But for instance, LinkedIn, it's different than what Instagram likes. And so do you have a different strategy for each page or are you just putting the same content everywhere?

Yeah, I would say it's obviously easier to just put it out everywhere, you know, and not structure for each one. But if you have the additional time to do so in your business where you can say, you know, for LinkedIn, let's make it this format and the other format, I think definitely taking the time to set it up to apply to those platforms specifically will obviously help increase the chance of going viral.

So.

But if you feel like you've put time into, you know, making it specific for LinkedIn and for TikTok and it's not really making that much of a difference, then I just go back to being more efficient and, you know, choosing again, like that blitzscaling strategy of just moving fast and not so perfect. So again, that's kind of what I would say for that.

Okay. And you mentioned partnering with people Paint. You started basically affiliates.

Yeah.

In high school.

Yeah.

And I think that's absolutely genius because you see anybody with a big brand and they make billions of dollars or hundreds of millions of dollars, like the Rock and his Tequila line or yeah, Kylie Jenner and her Kylie cosmetics and all these different things. So it's really cool. To me that you saw that right away on the power of people. And I want to create some sort of thing like that in my lending business too, because I want to. That's my company that I. I just like you said, when you realize the business would be worth a lot right away, like I see that same thing with my business model. So, yeah. How do you approach finding the right possible affiliates and then, you know, I guess providing that value to them to be able to sell your product? Are you white labeling it is their affiliate link. Like how do you actually get somebody to push your product?

Yeah, so I have two options now. So with the agency we do have directly on the website, you can just go to partner and then get your own affiliate link and, and do it like that. So people that are always looking for additional, you know, income opportunities, they can always do that. But then we do have specific agencies that want to have their own branding, their own agency. They don't want people to know about us. And we're perfectly fine with doing that because we've operated like that with many big agencies and it's obviously helped us add revenue as well. Because now every time they go out and make money or they spend money on ads and they close people, all the expenses that they have on the closes go to go to us because they rely on us to fulfill that service. So basically we're running that person's agency in a way and all basically a huge percentage of whatever they generate goes to us. And so that's definitely a great way to grow just having these white label partnerships, as many as you can. Because even in my case, there's a lot of marketing agencies, like I said, I offer 50 different services, so they may only offer 12 services. And then now they see all these services that I have, they're fully, you know, automated. We have the best fulfillment, 300 team members that manage everything, you know, loads of experience. So it's a great way for them to just now have additional services they can sell, increase their revenue and then they know it's taken care of on the other end. But to add on to that, another great way to get clients or another way to get referrals and people that are affiliates of what you do, they do say that people that are actually your clients. Right. Are the best people to refer you because one of the biggest things in sales is having conviction in what you're selling. So if they've already seen the results for themselves, they know that person's legit. They're going to go out of their way and really be motivated to promote what you do. Like some of those clients that I mentioned, Arizona, you know, they would be more than happy to. And they have, you know, referred people to me because I'm already getting results for them, so they know they're helping someone else. So definitely going to your current database of clients and saying, hey, look, you know, I would love to continue to grow with you, and I think this is a great opportunity. You can make a lot as well through commission. And all you have to do. Another thing, too, is simplifying it as much as possible. So in my case, what I do is, is I'll tell the clients all they have to do is put me in a group chat, which literally takes them 30 seconds, and I'll get you paid. You just say, hey, John, this is Dre. He did all my marketing. If you want to schedule a call with him, here he is. And then I do a call with them. They don't have to do anything. No call and no fulfillment. And then they'll get paid a commission as well. So I think making it for your partners, telling them how easy it is for them to make money, so they really know that it's not going out of their way and, you know, operating a whole new business, because sometimes people think, you know, they're way too busy in their own business. So if you make it sound like something that takes up their time, they may not be interested. But if you can make it something where it's literally them just taking, you know, 30 seconds a day going through their contact list or people that they're DMing, or people that are watching their story and messaging those people about your product or service, then that's another great way, of course, to expand the affiliate partnership community. And then last thing I'll mention, too, is sometimes you can even run ads for that alone, right? So you can say, hey, I'm launching a brokerage for my lending company. Do you want to be an affiliate and make, you know, up to six figures per year? Do you want to. Just getting commissions? And now you run ads specifically for that because, you know, one person that you acquire could now possibly bring you five to 10 clients first. When you're running an ad just for your product or service, they may only bring themselves, you know, so that also can be profitable as well.

That's smart. Yeah, I like that.

Awesome.

How are you tracking your affiliates? Like, how do you. Are you using Go High Level as your CRM? And I guess, how do you. Are you just manually plugging them in from the group chat and tagging it as an affiliate.

Yeah. So there's, there's different ways. So right. With the white label, basically what we do to manage that is we plug in our CEO of the company into, you know, Slack channels, group chats with them so they feel like they have a fractional CEO in their company as well. Handles all the billing and just any client requests, anything like that. And then for the actual affiliates that are just joining through the website, they have a managed dashboard where they can see all their sales or payouts. Everything is super seamless there. And then for people that are clients, basically just group chatting me with someone, then I'll just essentially like when I close someone, they'll just get paid through Zelle. So there's not really too much tracking that that goes into that. But yeah, we do use Go High Level for certain things. We use it for building funnels for clients as well. We prefer GoHighLevel over Click Funnels. So yeah, Go High Level is great and they have a lot of tools and I'm actively also learning all their different tools. Sometimes I'll have team members join their workshops that they do for free and stuff to just actively know more information.

So yeah, I'm just learning it and it's a whole thing. It's really cool though, what it's capable of.

Yeah.

But it's so crazy how long everything takes, you know, I'm like, it took me so long. I, you know, I go on the Go High Level Facebook and I look for employees for developers and then I get suckered in because they're like, I have to feed my whole family. Can you send me 500? I'm like, yes. But anyway, so. But yeah, it's like every little thing. Like I'm trying to get mini chat set up right now.

Yeah.

So when somebody DMs a certain thing or comments a certain thing, I can give them a flipping calculator for free that I created.

Awesome.

But even that, I'm like, why isn't it working? This? Like, is it working? The form isn't working right. The picture's not showing up. It's just a whole thing. So yeah, finding a good partner to help you build these things out is so important because definitely it just all takes so much time. And then you have the fulfillment piece of it, which is a whole. Another thing is you have to balance everything out, sales, fulfillment.

So Go High Level. Something to mention about them is they've done incredibly well with their affiliate program. So they've paid out over $100 million in just affiliate commissions. And so I wanted to bring that up because a lot of times people should take what they've done as an example for some businesses that it can apply for. In their case, they don't have too many expenses. Like for me, someone's an affiliate and they, someone signs up on a $1500 package, I may have 50% margins on that. So 50% of that is going to be expenses that I need to deploy so to actually fulfill on that service. But if you have a course, or let's say the calculator for example, you know, and you actually sold that, right? Or a course is a better example because more higher ticket, you know, you're not necessarily having to do any work when somebody buys that course for the second or third time, right? Once you make it once, that's all the work that went into it. So for something like a course, you can offer 50% commission, which is the reason why GoHighLevel has thrived so well as you know, with their affiliate model. Because if you're offered 50% commission, you're actually going to be incentivized to go and get people. So like anytime a client signs up for a funnel, we get them on through our go high level affiliate and we get paid from that. And maybe if I had read it for the first time and it was like 10% or something like that, I wouldn't even think of, you know, offering it to a client because I'm like, I don't care about making $20 on this client. But now that it's 50%, it's like, hey, you know, might as well get 50% earnings. So GoHighLevel is a great example for anyone to look at that wants to really scale up their affiliate program because that's what scaled up their valuation to where they're at for sure. One of the main things, how do.

You, how have you found good talent and maintained quality as you scale?

So luckily one of the best ways that I've found talent is through my personal brand. So a lot of times I'll post hiring and because there's just a lot of good people that follow me, a lot of motivated entrepreneurs, you'll find a lot of great talent from your own personal brand. Another one of the ways that I've done it is through LinkedIn. So on LinkedIn you can spend some money on, you know, job posts and you actually get really good response rates for the amount of money that you spend. It's, it's pretty impressive and so that's another way that I've gone out and hired. There's platforms like indeed and stuff I haven't explored too much. So it's mainly just been my personal brand and LinkedIn. Those are the two main ones. And as far as how do I maintain the talent, there's a few different ways. For my closers, I came up with a strategy to maintain them because I think Closers is something that's pretty difficult to maintain for a lot of companies because there's so many different offers out there and so many ads and just so many people talking about like being your own boss. You know, there's all these different factors that can steer a closer to starting their own business or going to another closing position. And so I was in a position where after like two years of having the same closers on my team, I started to feel like there needed to be something else that I had to do and in order to keep that closer long term. Right. So that's when I came out with a specific strategy. I never learned from anyone, I've never seen anyone do. But instead of giving my closer equity per se of the company, which now could create more problems down the line, you know, you're just going to treat someone differently when they have equity. You're going to expect more out of them. There could be more confrontation. Just things that I wanted to avoid. And I want to just do it like this because I've had bad experiences with equity in the past too. But yeah, it can get really bad. But so what I did in this case was, as I mentioned, with all of our high ticket programs, we also include a monthly subscription. So now even though we would spend the money on ads to get the leads for the closer, once they close somebody on a high ticket package, I also give them a commission from that client's monthly subscription for life. So now there's a lot of closers that even if they don't close a single sale, they'll still make $7,000 in profit in a single month just from the monthlies that they've built up from closing deals. So a lot of companies, if you close somebody one time, you know, you're never making money from that person again, even if the company has a subscription in place. Because you'll still be satisfied with that as a closer, right? You're still making money on the upfront. But I wanted to go the extra mile because now obviously when someone thinks about leaving the company, you know, they're also going to think about leaving that huge commission as well. But it's a win win. Right. Because they're still making a huge commission. So it's not like I'm tying them down to anything. They can still gladly leave, but they may not have, you know, that commission. So that was something that I did. And till this day, like all my closures have stayed because they know I'm going the extra mile paying them this payout every single month. And now it makes them, allows them to make way more money because they're making all the commission from their new closes. But they also have that guaranteed income as well. So that's one of the ways that I've maintained employees on that side, foreclosures. And then for just general employees maintaining them, I think it's just always paying on time. Right. And just having your stuff on autopay. So they're always happy. Treating them right. You know, personalization, sometimes me coming in as a CEO and calling people by their name and you know, talking to people personally I think really helps. And just overall having good managers as well that are in position to oversee, look after them, communicate with them. Because as a, as a CEO and having so many clients and so many team members, you can't always do that. So you need to make sure you're putting good people in place to nurture them, to talk to them, you know, on a consistent basis.

Are you virtual? Like do you have.

Yeah, yeah, we're, we're all virtual.

Yeah. So how have you maintained? Because that's what I am building is a virtual business. I have an office, but it's not for us to go in every day or anything like that. It's more client facing. So how do you maintain like company culture with a virtual staff and, or you know, work from home staff. And what's your management structure to manage those staff, keep them engaged and, and track their performance?

Yeah. So as mentioned, having those managers I think is really, really key. So probably for every, let's say we could, we could lower this, this ratio down. We should. But for now it's probably we have a manager for like every 50 people on the team. Right. So there's about like seven, seven or so managers that are managing every single person. And these are like, these 50 people are all like in one slack. So sometimes it's just like communicating to everyone at once. You don't need to go to each person individually, but just being kind every morning. Good morning. You know, hope everyone's doing well. If there's any issues, please reach out to me. Like just letting people know that they're appreciated for their work and, you know, just continuously checking in on them and letting them know that we're available or when they actually do reach out to that manager, that manager is replying fast. So I think all of those things make a big difference. And as far as my closers, who are like, in some case, you know, not to be rude to the other team members, but they are like the most important key factor of the company because they're the ones generating the revenue to then pay all the staff as well. So with my closers, I really keep really good culture by doing trips. Like, I've taken them all to, like a mansion in Dominican Republic, and we stayed there for like a week and really got in close. In Miami, we've done like a lot of team retreats because a lot of the closers don't live here. So I'll bring them down here. They'll all stay or get them a hotel. So we've done that, you know, pretty consistently and little things like that make a big difference. But then with all, like, the worldwide employees that maybe can't come down here, it's really just about being very nice to them. You know, if they reply to a story, I'll even reply to them and just check on how everything's doing. And my managers are always checking on them even more than than I possibly can. So by them doing that and me just doing it every now and then, you know, it gets the job done for sure.

I love. I love that idea of the retreats and everything like that. And I. What's your meeting cadence or where your managers meet? Like, how often do you meet with your managers and is it virtual? And then how often are they meeting with their team?

Yeah. So as far as them meeting with their team, they don't have to do that so much. It's more so just them virtually texting and being active with that. I do meet with them. My COO mainly, he basically runs the company. So he, like, he could be the CEO of the company. I just want to keep that title for now. But he literally runs everything. So he's the one talking to all the managers, doing everything. I come in and I do it occasionally. So for example, with my CEO, I have weekly meetings with him consistently. And then my cso, who's the chief sales officer, another big position, I'm also meeting with him weekly. And then the different managers, I also meet with them probably like once a month. But my CEO is the one that's meeting with the managers consistently. And then the managers, like I said, are just communicating virtually and just staying on top of them because a lot of the tasks don't really require a phone call. You know, it's like a lot of the. For example, with video editing, you know, they'll send in a video and then the manager will make any edits or corrections. You know, no call was really needed for that or fulfilling on certain lead generation stuff, you know, if we're getting that client results consistently, there's not really going to be a call needed for that. So we try to limit that again, because I just want to make it the best experience for every single team member. So if I can make it like, okay, you don't have a call if three times a week or four times a week or even, you know, every, every day or something like that. I just feel like it's a better overall experience. Like they don't need to say, oh, I'm getting paid X amount. But, you know, it's not just for the hours I work. I also have to show up to all these calls and all that stuff. You know, it definitely works in some companies, but I just love making it the easiest experience for, for all my team members.

Yeah, give them that more entrepreneurial feel and yeah, they have their own independence and freedom to make decisions.

Exactly.

And how has your experience been being a really young founder? Like, are all your employees in your leadership team young like you?

For the most part, some are older. Like, my CSO is older than me. A lot of employees are older. My CEO is like a year older than me. So, yeah, I mean, it really doesn't matter, I would say, because, like, my CSO is older than me. I think he's like three years older than me. And he's. He never really mentions like the age thing or thinks anything of it because people see like, I'm wise beyond my years and they also recognize the accomplishments that I have. So I think that plays a bigger role than age because it's like, okay, you know, or even like I have team members also that are some of the sales. Sales members also that some of them are like 30 plus. But again, they just see what I've done. They know that I started really young. They know I have a lot of experience. They've seen my consistency. Right. Because it's like I've been running this agency doing huge numbers, you know, well over 300k a month. So for like 6 years now, and with no issues, no lawsuits, no complaints, no nothing. You know, just a great experience for everyone overall, all my Clients are happy. So I think when they see that, it's like they can never care about the age. They could just see that I'm representing exactly what I told them when they joined the company. I'm fulfilling on all those things. I'm staying consistent and everyone's happy. So, yeah, I think that's just what they. They acknowledge and realize.

Yeah, but you have attracted talent that's pretty much closer to your age for the most.

Yeah, probably because a lot of people I hire are from like my personal brand and those are people that are attracted. But there are people that play big roles that are older than me in the company.

I found that, you know, with coming. When it comes to finding, that's something I worry about with the lending company. Something I really want to dial in is like attracting the right talent and attracting experienced brokers who have been in the game a long time who can bring their book of business in and just providing more value than they could imagine. But it is. I feel like there would be that roadblock for some people. You know, they're like 45 or 50 years old and they're like, who are you to, you know, I'm gonna go work for a 28 year old or 29 year old, but as I get older, that shifts a little bit and. But naturally I do tend to attract younger talent, which is great. But it's also hard because there's training, heavy training involved with shaping people versus, I guess, paying to play and kind of getting that more seasoned. I'm like, I want talent that teaches me.

Yeah.

Know, I've done a lot because of limited resources. As a scrappy, bootstrapping entrepreneur, I've always had to hire and train, like hire sheep talent and train. And it's been fine. But it's also very timec consuming. And so at this point in my life, I'm like, okay, now I want to use capital and more pay to play and bring people to pay to teach me.

No.

100% teach me.

Yeah, yeah. And I feel the same way. My COO and my cso, I brought them in because I saw them as like, more talented than me in many areas. So definitely I'm all about that too. And I'll continue to bring on bigger players. We're a company that hasn't raised a single dollar. Right. So it's not like I have like these VC funds to just go after and headhunt like these maybe more seasoned players. But definitely that's in my Rolodex of things that I'm going to do. And I think that as you grow and do raise capital, it's way easier also to, to hire older people or that's another like factor of them, you know, seeing you as more credible person and, and all those things. So definitely I'm the same and I'm going to continue to hire, you know, higher caliber people as we keep growing.

For sure. Yeah. How do you structure? Because we just talked about equity. Right. And how much of a nightmare I've gone through multiple equity businesses that I ended up walking away from because it's also a little bit different dynamic of me because I partner with a man and then there's like the I want to marry you thing that comes up, tends to come up. And my answer is no. And that wasn't the agreement and we're supposed to be business partners and I don't want to be with you type situation. But anyway, I know for instance, a lot of my network has, have massive companies in the, you know, tens, hundreds of millions and usually they give their leadership team, like their CFO or their coo, you know, a couple positions, a piece of equity in the company. Have you structured it like that as well or what has worked for you?

So yeah, I haven't done that just yet with the agency. Right. So for Now I retain 100% ownership, but I pay them really well as if they were getting equity. Because another thing that sometimes people don't know is, for example, I've had equity in LinkMe and link me is a great company and I'm happy to, to be part of the company. But the way that Link Me structured, for example, is I never have gotten paid a single dollar for the last four and a half years that I've been the co founder and the CMO of the company because neither have the other two co founders. You know, that's just kind of how they wanted to structure the company. So sometimes it's like you can take equity and you think like you're living this dream life, like the best situation you got equity, but then maybe you're getting paid way less on your cash, you know, monthly, on a month basis. So really you're not retaining that much capital and then, or you're not increasing your net worth that much because at the end of the day, you know, maybe when those payments do start, you know, the work that you did four years before aren't really judged as, as well as if you know you were getting paid every single month, you'd really be able to see like an amassed amount of money from that work. Right. And sometimes with equity, if you just got equity in the beginning, for example, then, you know, everything else that comes after that, you may not really get rewarded for that. So sometimes, you know, equity is just not the best position. And I've decided to not do that right now just because of what I've experienced in the past. And, and because I've seen that I'm able to be more generous with the money that the company makes, paying way higher commissions. You know, some of my guys make 30% commission on some deals because we have this structure in place. Or maybe if they were getting equity, they'd get 5, 10%. But it's definitely something that I've considered. What I've told my two key members, my CSO and my CEO, is that if I do ever sell the company, I'll make sure that they get, you know, a nice huge payday from that as well.

So.

But for right now, I just don't want to put anything in writing and they just need to trust me because I just feel like that's what's better for. For us overall right now. And like I said, it still comes with advantages. Right. You may not have that equity, but you're getting paid way more. So that's definitely something that, for right now, I want to keep that way. But they do know that they will get, you know, a portion of whatever we close on, because it's not that I don't want to give them a percentage or I don't want to do that. I just know in the current moment, it won't really help as much and they just need to trust me.

Yeah.

So, yeah.

Yeah. I know a lot of people I know do phantom equity, where as long as they're still with the company and as long as they hit certain metrics and goals, then they'll get a piece of equity when the company sells at some point, which I think is a great strategy because you don't have all the, I don't know, the marriage tied to it. Right. It's. It's an agreement.

Exactly.

It's still a win win. And there's longevity there because once you sign papers for equity, it's pretty hard to get it back. Yeah, yeah. If something goes wrong.

Oh, yeah.

It just.

No, I've had to buy out, you know, business owners and went through all that. So, yeah, you have to be really careful with those decisions, for sure.

Do you guys work do more of your business in specific industries or are you guys working with a whole variety of different businesses?

Yeah. So that's something that we take pride in. A lot of, like, gurus and coaches will be like, you know, niche down and only focus on one niche. But from the beginning we said, you know, our services work for every single industry, so why not just be that agency that works with every industry? So if you look at our website, we have like a case studies dropdown and we literally have case studies for every industry that you can imagine. So, you know, yoga instructor, realtor, restaurant, dentist, you know, it really just any single person can benefit from this. And then that's also great because they. The day that I do go to sell or to raise, you know, equity, raise capital, having such a big total addressable market really, really helps that. Right? Because we're someone that every single person can benefit from our service. So I think that's something really big as well.

And what about in today's economic environment with, you know, inflation and tariffs and some people are super optimistic, some people are not. Have you guys seen any impact in business? Because I know a lot of businesses that are hurting and then I know a lot of businesses that are doing great. You guys run ads, so you really. Sales. Like, what have you guys been seeing in. In these kind of uncertain economic times?

I think since we're not like a huge corporation, you know, we're doing, let's say, a bit over 300k every single month. I think with companies at that size, if you're not in like the, you know, 50 mil a month, you don't really see it that much. Or you can see some people not being able to afford, but there's still those people that can. Just because you're operating at a smaller scale, I'm definitely optimistic for the future. I think, you know, by the end of Trump's term. Right now, I can't really depict what's going to happen, but by the end of it, definitely everything's going to be through the roof. You know, bitcoin, you know, all the important cryptos right now, you know, the economy overall is just going to be excelling like never before right now. Obviously there's going to be impacts in the markets that Trump may have not expected when he first, you know, comes out with. But those are just the norms and things that happen. But overall, it's going to play out properly. But what he currently did obviously can have some effects in the short term. But, yeah, like I said, I'm not too affected by right now. Hopefully it'll stay that way. I did get affected with my crypto and stock portfolio. Definitely Right now I'm down like 50% buy more, but yeah, exactly, that's, that's the answer. So that's what I'm doing.

Yeah. So you do invest in.

Yeah, a lot. Yeah, I started investing in crypto like early 2020. So yeah, I'm always buying and I've been doing that for a long time.

Nice. Yeah, I have a auto buy on like five coins.

Amazing. Yeah, it's the best thing to do.

Just every week it just buys another X.

That's the key.

Yeah. I think bitcoin's here for the long run.

Yeah.

But I like, like a lot of people, my first trade on bitcoin was in 2014.

Wow, that's incredible.

Yeah. And of course I didn't keep any of it, but I was like, God damn.

Yeah.

Where it was like on those weird coinbase I don't even think existed. It was on those weird exchanges that I had you to write your password down 50,000 times. Cuz if you forgot it, you were never getting in. And. Yeah, but well, cool. So as far as I know, we have to wrap up here. I could talk to you forever. But for, I guess for somebody who wants to build a big brand, build a big company and scale to massive levels, what is the thing that they could do today to give them the most impact to start to do that?

So I would say the first thing is having a personal brand and a company page on Instagram. Those are the key, biggest things. Obviously going on every other social platform also helps. Then I would say making sure that your page is optimized for a high conversion rate. That means that if you have a video going viral, then you're going to have more people follow you than someone else that maybe hasn't optimized their page. So this means having a good profile photo, having good story highlights where it looks very credible and aesthetic. Each one has their own icon. Your content is all high quality content that looks very professional. Your bio really stands out and you show authority and credibility for the first time when someone sees you. And then obviously making sure that you're posting viral content as consistently as possible for one to grow your following and build up that number. Because that's a lot of people, that's a lot of, you know, when someone lands on your page for the first time, that's the first thing that everyone looks at, you know, that following. So you definitely want to build that up by posting that viral content. Then I would say building out a lead generation strategy. So that can be from ads, that can be from just messaging people directly on Instagram at a large scale, which we help clients do also by sending millions of messages out on Instagram, which we also do, and then doing, you know, email lead generation, LinkedIn lead generation. Then as you're doing lead generation on every single platform, you know you're also going to be tying that back to your Instagram. They can see that, you know, for your credibility as well. And you can get leads from everywhere. But at the end of the day, if you message thousands of people every day but don't have a credible social presence, you're not going to get the same conversion rate that someone that does will. Right? So you want to make sure you just have the best social presence possible. And then you start implementing a lot of ways to reach out to as many people. The more people you reach, the more money you're going to make. It's just a numbers game. And then you want to have a really good offer, a winning offer, something that, you know, every, every single person that hears, you know, they're willing to pay whatever you're charging for, charge less than your competition, of course, and just have great fulfillment, hire great key players. And I'd say with that, if you can implement and take action on that, you can have a thriving business in, you know, a few months.

I love it. How have you, how do you like, what's the best strategy to develop your irresistible offer?

So in my case, so I say for, for anyone, really, I would say having a done for you offer really helps because I always tell people if they're selling coaching or they're selling a course, if, for example, let's start with a course. If someone buys a course and they don't watch that course because they're so busy and they can't get to it for three months, four months, five months, you can't sell them on something else because they haven't even watched what they first paid for. So to sell them on another offer or another course is going to be very hard to do. Probably not likely, but when you have a done for you service, for example, if you were to pay me a thousand dollars and then in two weeks and I start the work today, but in two weeks I've already gotten you, you know, hundreds of leads and you're seeing all the work and you're seeing the potential that this has to continue to grow your business, if I say, hey, let's increase the budget next month to $3,000, possibly you're going to say yes, because I already did all the work you saw it took no work from your end and I'm already driving you results, it's going to lead to an roi. So it's a lot easier to ask someone to continue to spend money with you, continue to grow with you. So definitely having a done for you service and an offer that is revenue generating for that client. Because if you're making someone money, there's no reason they're going to ask to cancel your subscription or your retainer or whatever it is you're charging them because you're getting them an roi. So in my case, those Realtors that I mentioned from Arizona that I've worked with, they continue to pay every single month with no problem because I'm getting them deals close, I'm getting them that return on their investment, you know, by hundreds of thousands of dollars. So definitely having a winning offer is those are the keys done for you service, 100% and then something that's going to generate them revenue. Then the last thing that I didn't mention in the part about how to succeed if there's someone wants to start a business right now, is once you start getting those clients, make sure that you have testimonials that you get from them. And that's as simple as, you know, after fulfilling on the service, you know, a month later saying, hey, it would really help me if you can provide a video simply talking about your experience so I can help more people that may be skeptical like you were before you took action and saw the results that I brought you. And that's a super easy way to start getting testimonials from your clients and then by posting them on your story, people are going to FOMO into, you know, opting in and wanting to learn more. But if you're just posting videos of you talking about it or showing your website and never showing any person that's actually gone through the process, you're probably not going to get as many clients. So if you do that and everything else I mentioned, you're set up for success. That's all you need.