Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

What Used To Take Hours Of Grinding Can Now Be Done In Minutes—AI Is Changing The Game

Name: What Used To Take Hours Of Grinding Can Now Be Done In Minutes—AI Is Changing The Game
Uploaded: 2026-06-23T18:00:10+00:00
Duration: 53 s
Channel: Hannah Hammond
Description: In this brief interview excerpt, a broker (Speaker A) describes how AI tools can compile comprehensive property data—store locations, square footage…

23 Jun 2026 · 1 min

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In this brief interview excerpt, a broker (Speaker A) describes how AI tools can compile comprehensive property data—store locations, square footage, parcel size, and landlord contacts—in just 15 minutes, a task that previously required late-night manual research. Hannah Hammond expands on this, arguing that AI frees brokers from routine data‑gathering and analytics, allowing them to focus on relationship‑building, communication, and negotiation. She warns that the rapid digitization of real‑estate information also creates new fraud vectors: fake buildings, fabricated personas, and tokenized assets could flood the market, making the broker’s fiduciary role as a trusted intermediary more critical than ever. The discussion highlights both the efficiency gains AI brings to commercial real‑estate (CRE) work and the emerging need for trust mechanisms in an increasingly synthetic digital environment.

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I don't know what this kid did, one of my junior brokers, but in 15 minutes I had every store, their square footage, the parcel size, the landlord's contact information and phone number. When I started, that's what I was doing. I was like staying up until midnight putting these damn lists together and looking at like whitepages.com for some guy's cell phone number.
AI and these tools will allow us to be even more important and better at what we do because all of our time is freed up from the order taker task, doing, you know, research, analytics, and then we can spend more time on the actual relationship, the actual communication, the negotiation. In a world where there's so much fraud, it's gonna be so hard to even know what's real are fake. People could create fake buildings online, fake personas online, like fake everything. The brokerage position, that fiduciary, that intermediary, is going to become even more important because there's going to be so many opportunities. Like, right, you could tokenize real estate and put it on a marketplace, but how do you know which one you want to invest in? How do you know which jockey to bet on? How do you know who's trustworthy? How do you know who's not taking your money and they don't even actually own any real estate?