Empire Template Vault Application Funnel Automation Templates
The document provides ready‑to‑use automation templates for building an application funnel in two popular email/marketing platforms—ActiveCampaign and ConvertKit. It includes visual Mermaid diagrams that map out the trigger, tagging, subscription, and conditional logic steps for each platform. The templates outline sending options (email, site message, SMS, notification email) and list the key workflow components such as contact tags, list subscriptions, and condition checks. Additionally, the guide recommends constructing the funnel in a three‑part reverse order: Post‑application, Post‑processing, and Post‑workshop, and points users to one‑click install funnel resources. Authored by Kate McKibbin (Head Nerd/Admin) and presented as part of the Empire Template Vault.
Topics
ActiveCampaign Application Tag Automation Workflow
Mermaid diagram and step‑by‑step description of how a new Typeform submission triggers a tag, subscribes the contact to a VIP list, checks for an existing '[CHECK] Application' tag, and either ends the automation or adds the tag.
ConvertKit Application Tag Automation Workflow
Simplified Mermaid diagram showing the flow from a Typeform completion to checking for the '[CHECK] Application' tag within ConvertKit.
Sending Options for Funnel Automations
List of communication channels available for the automation: email, site message, SMS, and notification email.
Three‑Part Funnel Build Sequence (Post‑application, Post‑processing, Post‑workshop)
Guidance to construct the funnel in reverse order (3‑1), detailing the three stages that follow an application submission.
One‑Click Install Funnel Guidance from the Empire Template Vault
Reference to the broader template vault where users can download pre‑built funnel installations, emphasizing ease of setup.