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Mastering Client Needs The Project Matrix Strategy

Name: Mastering Client Needs The Project Matrix Strategy
Uploaded: 2024-12-01T16:57:54+00:00
Duration: 38 s
Channel: Henning Schwinum
Description: A short YouTube presentation by Henning Schwinum introducing a "Project Matrix" approach for tailoring services to varied client needs. The speaker…

1 Dec 2024 · 1 min

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A short YouTube presentation by Henning Schwinum introducing a "Project Matrix" approach for tailoring services to varied client needs. The speaker frames common scenarios—large retainers vs hourly help, success-fee arrangements, one-off projects, and early-stage/self-funded clients whose missions align—and argues practitioners should be prepared to serve each appropriately.

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It's thinking about it as a matrix because you work and are faced with clients whose needs are different, and a matrix allows you to address those differences. Ideally, we all want to work for a really large retainer every time, but what if the client only needs an hour or two of your time? Or all they can afford is a success fee? Or the task at hand is a project, not an ongoing assignment? Or or they're self funded, early stage and their mission aligns with your thinking and you really want to work for them. You need to be prepared for those scenarios.