Mastering Pricing How to Value Your Services

I always like to think of pricing as a process, as something that isn't just a number or that isn't a negotiation. It's a process. So if I would say you should charge $2,000 a day for your services, half of you will walk out and say, this is worthless because I am charging more today. Why should I lower my price? And the other half is scared and, and afraid because you're charging less. So there is no one number. And so what I will do is not tell you what to charge, but I will share some of the basics that apply, some of the benchmarks that exist, and then put out a list of considerations, both for yourself as well as from a client perspective, to consider.