Henning SchwinumHelping growth-minded Founders, Owners & CEOs to identify their ideal sales/revenue/growth leader for a fractional, interim, full-time, or consultation role.

The Lie About the Silver Bullet

Name: The Lie About the Silver Bullet
Uploaded: 2021-06-04T13:59:59+00:00
Duration: 1 min 30 s
Channel: Henning Schwinum
Description: A short spoken piece arguing that the "silver bullet"—a simple, magical fix for complex problems—is a misleading metaphor. The speaker uses penicillin…

4 Jun 2021 · 2 min

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1:30

A short spoken piece arguing that the "silver bullet"—a simple, magical fix for complex problems—is a misleading metaphor. The speaker uses penicillin (initially hailed as a silver bullet but now limited by resistance and allergies) and sales (there is no single tactic that guarantees success) to illustrate that interim or fractional sales leadership is not a cure-all but can still offer value.

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In movies, a bullet cast from silver is often the only weapon that's effective against the werewolf, a witch, a vampire, or other monsters. The term is also a metaphor for a simple, seemingly magical solution to a difficult problem. For example, penicillin was considered a silver bullet, and that cured many bacterial infections. Now the story around penicillin has gotten more complex. Since its discovery in 1928, many types of bacteria have developed resistance following following its extensive use, and around 10% of people have developed an allergy. So it's not a silver bullet anymore. And penicillin aside, life in general is way too complex to be reduced to a magic cure at all. For me, in sales, there is no silver bullet, because how cool would it be if there were one, allowing us to exceed quota every time and make lots of money? If there was one thing we could say or do that magically makes clients buy, it would be cool. But it doesn't exist. Talk to us about how interim or fractional sales leadership not a silver bullet can help your business.