Henning SchwinumHelping growth-minded Founders, Owners & CEOs to identify their ideal sales/revenue/growth leader for a fractional, interim, full-time, or consultation role.

The Perfect Approach to Sales As a Founder

Name: The Perfect Approach to Sales As a Founder
Uploaded: 2021-06-04T14:07:59+00:00
Duration: 2 min 6 s
Channel: Henning Schwinum
Description: A short YouTube talk advising founders on what to do when their business lacks an experienced sales leader. The speaker argues doing nothing is worst…

4 Jun 2021 · 2 min

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2:06

A short YouTube talk advising founders on what to do when their business lacks an experienced sales leader. The speaker argues doing nothing is worst, outlines four options—(1) executive search (takes ~six months, expensive), (2) sales consultants (advise but don't implement), (3) sales trainers (useful if the company can wait for training to take effect), and (4) interim or fractional sales leaders (can start within days, integrate quickly, and have immediate impact). Ends with an invitation to contact the speaker to explore interim/fractional leadership.

Questions this video answers

At least a six month process.

Within a few days.

Chapters

A sales team without a leader is like a sports team without a coach. So when a business does not have a true sales leader, someone with prior sales leadership experience, there are several options available. Making a decision does make some people afraid. Doing nothing though and maintaining the status quo without a leader is the worst decision. No owner of a professional sports team would let the team coach itself or have some inadequate stand in do the job. So starting an executive search seems a natural choice, but this can take a very long time. My observation it is at least a six month process. In addition, it is an expensive under Sales consultants come in to advise and to recommend, but they do not implement and lead. Therefore, consider bringing in a great consultant when you also have equally great sales leadership in place. When the sales leadership void exists because the person holding the position is a warm yet unqualified body, an army of sales trainers is available to help. I genuinely believe in training if the business can afford the time it takes for the new learnings to stick and take effect. If finding a skilled, experienced sales leader is a top priority and the urgency of filling the void is recognized, that's the ideal time to bring in an interim or fractional sales leader. They can be immediately available within a few days, they integrate into your organization, they can be fractional or part time and they're immediately impactful. Contact us if you would like to explore this option.