Henning SchwinumHelping growth-minded Founders, Owners & CEOs to identify their ideal sales/revenue/growth leader for a fractional, interim, full-time, or consultation role.

Unlock Customer Value Productize Your Services Today

Name: Unlock Customer Value Productize Your Services Today
Uploaded: 2024-12-01T17:03:08+00:00
Duration: 51 s
Channel: Henning Schwinum
Description: Short talk advising fractional executives to productize/systematize services so they become repeatable, prepackaged offerings rather than one-offs…

1 Dec 2024 · 1 min

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0:51

Short talk advising fractional executives to productize/systematize services so they become repeatable, prepackaged offerings rather than one-offs. Productization raises confidence, reduces cost to create new offers, lowers customer acquisition cost, and increases customer lifetime value by enabling repeat sales of the same service.

Chapters

As a fractional executive, you eventually want to productize or systematize services. That means that they're no longer one offs, but they are repeatable products that you can sell over and over again. Because in a in a service business we often get lost in client requirements and everything seems to be unique in a one off. But you can productize and benefit from its business because having it productized and prepackaged raises your self confidence. It lowers your cost for generating new offers every time you meet a potential new client. Lower customer acquisition cost. It also maximizes the value of those repetitive services because you can sell them over and over again just like software. So it increases your customer lifetime value.