Henning SchwinumHelping growth-minded Founders, Owners & CEOs to identify their ideal sales/revenue/growth leader for a fractional, interim, full-time, or consultation role.

Unlocking Profits Mastering Your Pricing Matrix

Name: Unlocking Profits Mastering Your Pricing Matrix
Uploaded: 2024-11-30T17:32:30+00:00
Duration: 54 s
Channel: Henning Schwinum
Description: A short talk defining the concept of a "pricing matrix": a multi-component approach to setting fees rather than a single price. The speaker gives a…

30 Nov 2024 · 1 min

Watch on YouTube

0:54

A short talk defining the concept of a "pricing matrix": a multi-component approach to setting fees rather than a single price. The speaker gives a concrete advisory example—$350/hour, a $10–12k/month retainer (for a day/week), with an optional variable component up to 50%—and explicitly excludes project work and equity.

Chapters

Another basic is in the title of the talk here that I like to think of it as a pricing matrix. And that word indicates that it's not just one number, but a matrix of things that you consider. And we'll talk about what that matrix looks like. It can look something like this here, right? Charging $350 per hour on for advisory work on a retainer. It's 10 to $12,000 a month for a day, a week. I'm open to a variable component up to 50% of that retainer. And I'm not interested in project work or equity. That is a pricing matrix.