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Unlocking Sales Success Mastering Pricing Strategies

Name: Unlocking Sales Success Mastering Pricing Strategies
Uploaded: 2024-11-30T17:33:20+00:00
Duration: 52 s
Channel: Henning Schwinum
Description: This excerpt (opening commentary) highlights how salespeople and others often report pricing in biased ways (favoring their highest numbers), the role of…

30 Nov 2024 · 1 min

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This excerpt (opening commentary) highlights how salespeople and others often report pricing in biased ways (favoring their highest numbers), the role of personal self-worth in pricing decisions (what one values their time/energy at), large regional and within-country pricing differences, and the general absence of reliable benchmarks—a caution against treating anecdotal quoted prices as representative.

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If you're in sales, you often set pricing throughout the career, but if you've done other things, not so much. There's also a lot of wishful thinking. There's a lot of bragging. I would argue that you shouldn't listen to all the different numbers that are being thrown around in communities because people tend to quote and share their highest number with you, not the average and not the lowest number. There's also a personal aspect, right? The self worth that we all have. What is my time? What is my energy worth? Then there are huge differences in pricing between regions of the world, between regions within the United States. There is most certainly not a one size fits all, a lot of stuff going on in the space, and there are not a lot of benchmarks.