Henning Schwinum breaks down why most salespeople lose deals: 89% quit after four messages. Keep going to nine follow-ups instead, and you'll close 90% of deals when the prospect is ready. Only sell what actually fits their needs.
Questions this video answers
50%
65%
89%
90% chance
Henning Schwinum
Chapters
So what you can see here is here's your prospect. One message, one follow up contact. 50% of the salespeople, they never go beyond one. 65% of salespeople, they give up after just two follow up messages. And so it goes down. And you can see here that at 89 after four messages, 89% of salespeople, businesses, they don't follow up beyond that fourth message. All right, so, and then you can see you get down here, you get down to nine follow up messages. You got a 90% chance of making a sale when the prospect is ready. We thought that's so important, ready, willing and able. And you know, they used to say, Andrew, we were talking about this and earlier you were talking about a great salesman. And there used to be this saying that he's so good he could sell ice to an Eskimo. And today I think only I'll use nice language. Only a jerk would sell ice to an Eskimo. You know, why would you sell something to somebody that doesn't need it? I think that's the point. Hey, doesn't really need it, so why are you going to sell it to him? These days it's all about being at the right place, being the only logical decision, the go to person. When somebody says, I need that, I'm ready to buy.