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ve BINAR Is This What an Audience Takes Away From Your Pitch

Name: ve BINAR Is This What an Audience Takes Away From Your Pitch
Uploaded: 2023-05-18T21:42:19+00:00
Duration: 31 s
Channel: Henning Schwinum
Description: Short excerpt from a presentation (YouTube video) by Henning Schwinum that models what an audience remembers after a pitch. The speaker uses a…

18 May 2023 · 1 min

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Short excerpt from a presentation (YouTube video) by Henning Schwinum that models what an audience remembers after a pitch. The speaker uses a hypothetical persona, 'Tim Walkhole', to show how an effective pitch leaves a simple, memorable takeaway (e.g., "it's going to save us $1.2 million a year") about the product's benefits and covered topics (tools, technology, track record).

If somebody who was in that presentation walks out in the hallway and bumps into their colleague, and their colleague goes, who is that guy? Well, that was Tim Walkhole. Well, what does he want? Well, he wants us to buy his widget. Well, why in the world should we buy his widget? Well, it's going to save us $1.2 million a year. Well, what'd he talk about? Well, he talked about tools, he talked about technology, and he talked about their track record. Wow. Right. So now my audience is, they've got the DNA.