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223 Reel 1 FCC

Name: 223 Reel 1 FCC
Uploaded: 2023-08-09T20:33:34Z
Channel: HEBA - Her Empire Builder Assistant
Description: This is a YouTube video titled "223 Reel 1 FCC" containing a monologue or talk from August 9, 2023, discussing a personalized approach to public…

9 Aug 2023

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This is a YouTube video titled "223 Reel 1 FCC" containing a monologue or talk from August 9, 2023, discussing a personalized approach to public relations (PR) that emphasizes making communications feel like a love letter rather than a generic pitch. The speaker explains the importance of intentional messaging to stand out in a journalist's crowded inbox.

My, like, approach to PR is make it feel like a love letter. It shouldn't feel like a pitch that's going to everyone, and it shouldn't be able to go to everyone. If you're sending a really intentional, clear message to one person, the recipient of that is going to go, hey, I know this person's tuned in to me. I'm going to give them the time because, like, some of the journalists I chat to, they're, like, they describe their inbox as a swamp. They're getting 100 pitches a day, if not 100 an hour. Yes.