Align & Attract

That's something we learn when we go through a few booms and busts. But if we can do that, then you don't take it so personally. You're not like, I'm a loser. I just had this launch that didn't work well, and now I must hang my head in shame and quit and never show myself again, which happens to people all the time. And we lose really, really good people. So I think my advice is to stay the people that still in these times, serve the pants off your community and adapt. And like Anita was saying, listen to what people need. And if that is more personal touch or you need to introduce, like, another cur or something to be able to actually help and move.