Before you design your next offer, here’s a truth bomb.

So you've got a lot of all your templates, all your things, like you're going to create your offer menu based on what you need to deliver the transformation promise that your people are going to do. But my biggest thing here is don't value stack it so much that you overwhelm people. So we have our offer design. Now this is very, very simple, but this is the first thing I do when I design any offer. So with all the new things that we're doing next year, I had a printout of this and this is still the exact thing that I use to just sketch out and figure out what are we going to do? What do we want to name it? What is the transformation promise? I cannot believe how many people can't articulate their transformation promise easily. If you can't do that, nothing else is going to work, guaranteed. This is the most important thing. You need to be able to really articulately say, you join my membership for this. This is why.