This is a YouTube video titled "Better way to write your course" containing a single-speaker instructional segment from June 2, 2025, providing advice on how to effectively write a course promise by focusing on clear, outcome-driven language to engage potential clients.
If writing your course promise feels overwhelming, here's a simple way to nail it in under 15 minutes, instead of listing out every single thing your client will learn, focus on this. What will they be able to do after they've completed your course? Use this framework. By the end of this course, you'll be able to insert your specific result, even if and then insert your common struggle or fear. So, for example, by the end of this course, you'll be able to launch your first online course. Even if you've never sold anything before, it's clear it's outcome driven, and it speaks to exactly what your customer needs to hear. Try it today. You don't need fancy words, you just need to tell them what's possible.