Bonuses can be the secret sauce to a successful launch.....

You want to be really careful with your bonus that it's valuable but also sustainable. So with the last launch, I did one on ones with me as our early bird bonus, which is incredibly valuable. If anyone was to buy an hour with me, it's $2,000. So it was a very like very dangly stick for people to be able to get. But I won't do it again because it marks up my entire calendar for like months. And a couple of people were like I want my call now. But the next I had available was six weeks time. But I'm very boundaried into going. Well, I just want to stick with 16 hours a week on Zoom. So it was too many. So you want to do something that is going to be valuable but also going to be sustainable in there as well.