Building your personal brand

Hello, hello, hello. Good morning, everybody. It's wonderful to be here today. Happy Friday, or Happy Thursday evening if you are in the US Which I know quite a few people here are there? So if you're coming on today, say hello so that I can see you there. All right, Today I'm talking about personal brand. So. So over the last couple of days, I've talked about showing up online, the business behind online courses, a whole heap of things. And next week we're going into our lead magnet challenge. So, hello, how you going? When people have business names, I don't know what your name is, so I can't say hello to your name on there, but let me know your name. Gold coast injury lawyer. And I can say, hi. Concrete Nation has just joined on Instagram. Concrete Nation, the most fabulous place in the world to get things there. My favorite dining table was from Concrete Nation. Miss you guys. Okay, little bit of a segue at the start there. Good morning, Jess. How you going? Okay, so let's talk about personal brand, because personal brand is absolutely vital to being able to build an online digital business. Oh, it's Anna. Hi, Anna. Absolutely integral to building an online business. So what I want to have a talk about is the difference between doing things under a business brand and doing things under your personal name. And I did say this a little bit yesterday, is going humans buy from humans. And so it's really important to be able to be able to project who you are, who you work for, what you stand for, and then that people can easily recommend you and people can easily find. Find you. So the first thing with that is going, you know, what do you want to be known for and what name are you going to choose? Now there is a great. A great site called Name Checker, which will check everything on every platform. And I am a massive fan of having your personal name. So when I first started in online courses, I did my domain name and my social media as my course name. So I had Laptop Life and everything was Laptop Life. But what I found was that after months and months of reviewing everything, everyone like it was a staggering amount. It was like 91 to 92% were Google searching with my name. So they were looking for Tina Tower, not for Laptop Life. And so made the decision, okay, maybe, maybe we should do what the audience is asking and switch everything over to a personal brand. Because it's more likely that when people are recommending you to other people that you. They're going to say, hey, you've got to go to this person here. Because as Course creators, we're at the forefront of teaching people. So it's not, I mean, it's a different thing if you've got a program and you've got multiple, multiple instructions instructors in there. But if you're doing a program and you are the instructor, you're the person that's out the front, you're the person that's marketing, you're the person that's serving people, go with your personal name. It's what's going to give you the best sort of traction in there. Someone said, hi, beautiful. Hi. But they're just coming up as Facebook user. Okay. So Anna said, someone, my name's already been taken by someone else with the same name. I know that is very common. And so it's going, okay, what iteration is there an iteration of your name that you can use for that? So for mine, unfortunately on Instagram is Tina underscore Tower. Because someone, when Instagram first came up got Tina Tower with no spaces, no dots, no nothing in there. And they had like four things 10 years ago and that was it. And you can't get it. So it's being able to find something there and then be able to have that consistently across your domain, across your social media, across everything that you've got. What if you're the main coach but have others involved as well? Yeah. So I would still go, who are people buying from? So when you look at your Google results, are people searching, searching for you or are people searching for the program? A good example of that's James Wedmore. So James Wedmore, one of my favorite people in the online course world, he lots of people find him by James Wedmore. He has business by design, which also has other coaches under it. But don't get anyone wrong, what they're buying is James's ip and so they're looking for that. And so that's where that personal name really comes into play with that. Oh, hi, Carla, how are you? Okay, so the advantage of having personal name is it's also quicker to build credibility and trust with people. So people are more likely to, you know, you've heard it a million times before that in online courses. One of the most significant things that you need to do at the beginning is build, know, like and trust. Because for people to hand over money, especially if you've got a high ticket program, they need to know you, they need to like you and they need to trust you. And that is far more accelerated when you're presenting yourself as a person, as a human rather than as a brand. In there as well. So that's a really good way to do it. The other way to kind of get out there and get that acceleration is to go into partnerships with different people. So a lot of how you build your personal brand at the beginning is tapping into other people's. Coach Petty here has said, how do you check what other people are searching on Google? So look at your website and look at your own Google Analytics. So when you look at your Google Analytics, it will show you how people actually found you, and then it will tell you whether or not people are finding you through searching your name or through searching your business name there as well. So have a look at that, because that will. That will give you the answers. Then you're not having to guess. So with partnerships. So when you want to start building your personal name, a lot of people will go, okay, I'm starting to build my personal brand. I'm starting to accelerate in this online course. Well, you are welcome. How do I actually get some traction? How do I. How do I get myself up there and start leveling up? And a lot of that is going, okay. How can you work with other people in a win win situation? And so this is done hugely in podcasts. So you'll see someone has a podcast and they have your target market on there, and you can go, all right, well, if I can get myself on that podcast, I'm going to be opening myself up to a whole other. A whole other database of people that don't know I exist yet. And so that's going to be really advantageous to you. But of course, you've got to make it really advantageous to the other person as well. So what can you offer them as a podcast guest that's going to give massive value to their audience? And then the law of reciprocity starts working. So what's happened so much with me as I've built my personal brand, the advantages of having the podcast relationship is I go on their podcast, they go on my podcast. And so you've kind of got this win win in coming up. And the more you can find that, the better you're going to do the same thing. Works with people's programs. So, like, for my Mastermind program, I have her Empire Builder, which, what do you know is opening next week. If you do want to apply, go to her Empire builder dot com. But as part of that program, we have a guest expert every single month. And so whatever our focus is for that month, whether it be for finances or launches or membership or webinars, is what we're focusing on in November, I get a guest expert. So the guest expert for webinars, for example, is Colin Boyd. Colin Boyd is an absolute legend in webinars and selling from stage and speaking. So I get him in as a guest expert and then in return he does different things for my business with his group of tribe as well. So getting partnerships and kind of helping each other grow. My favorite thing about the online course industry is it's super collaboration over competition. So there is so many kind of people in the world that are all going for things and everyone has their different flavor and so there's no real need to compete with anyone because people will either gravitate towards this person or this person to get what they need at that moment, and people will kind of jump from one coach on one program to another and kind of suck everything that they can out of it and then go into the next thing that they need. And so really working with one another is hugely advantageous in being able to do that. Okay, we've got a question here. I've had my. I've had my page and Insta as a business name, but I've had some branding done to switch, having my name and me as a brand. Is there a good way to switch over? A good way to switch over is to make the switch and tell everyone about it. Yeah, there's no real, you know, I'll tell you a funny story on change of branding is so I've started using, usually I use InDesign and Illustrator as the programs that we use to create all of our social media marketing. So all about, like tiles for things and covers and everything that we've got to use. So it's quite a technical design program, but it's just what I know. And so, you know, you get caught using what you know. And I got a new assistant two months ago and she's an absolute Canva ninja. And so I've been using Canva a little bit and it is so easy and so fabulous. Do you guys use Canva? Oh my God, it's like amazing. Anyway, I put in a couple of our brand colors and then it came up with this, like, suggested color palette to enhance it, which was very similar to the colors that I had, but like brighter. And now I'm going, I'm going into launch. Monday we launch our doors to our Mastermind open. And now I'm going, actually, is it too late for a bit of a rebrand? So if you start seeing bright colors pop up, that's why. But the Easiest way to do it is kind of plan it, rip off the band aid and go, all right, we're going to transition from this one to this one, and then announce it everywhere. It's the same when people change the name of their podcast. I'm at episode 102 of my podcast and I'm on my third name. So, you know, it happens because change of direction is going to happen. Jess has got their great question. Was thinking the same. I have my company name across all platforms, thinking it was more professional than personal name, but didn't realize my personal name would resonate more in the industry because of people. Yeah. And look, the other downside and the thing that we come across, which I did want to talk about today, is stepping into your light as a personal brand as well. Because often I find people can use the business name and the company brand to not hide behind, but to have kind of that barrier between them and the way that they project themselves to the world. And when you're stepping in as you, everything becomes more personal, which is why it's called a personal brand. And it can be hard, if you ever get criticism or judgment, to not take it personally because it's actually you at the forefront. This was. This is like, totally true for creatives. So it's more true for creatives than anyone else because creatives are putting their work and themselves out in the world. And so anything that kind of comes back, that's like, oh, no, that's awful. Of course it's going to be taken personally. Hi, Hazel, how you going? Hi, Kirsten. Hi, Aaron. So there has to be an element. There's a lady in America I love called Rachel Rogers, and she put out a post yesterday that I read this morning that just says, you know what? People are going to judge you. People are going to do all this. The only thing that you can do with it is just to kind of go, you know what? Fuck them. Not everyone's going to like you. And that. That is okay. You're going to have a certain brand, a certain flavor, and the people that are going to gravitate towards you are going to be perfect for you, and you're going to be able to help them and serve them, and the other people can just scroll on by. It's really that simple. Not easy, but simple. Yes. Jess says yes. I was definitely hiding. It is much safer. But look, if you want to have the advantages of growing a business quickly, easily, and growing your personal brand, you've got to spend step into that light and you've Got to own the awesomeness that you have within you. And I mentioned this on the live yesterday, was going too often I see people diminishing themselves and actually lowering their expertise rather than the other way around. So people are always afraid of going. I know this is something that I struggle with greatly is because I'm in a coaching space. And so, you know, it used to be quite old school to, to, to be a good coach was to show like the hallmar, like, wealth in going, you know, here I am popping onto my private jet, I have so much money. Join me. Like, that was the kind of, you know, sleazy sort of thing that would, that would be happening. I don't think that is the case anymore. I do think that you can show up, be authentically you and the right people will gravitate towards that. And that is the best thing about now and the best thing about having a lot of people to choose from. And the best thing about showing up as you are, is going, going, you know what? This is me. There's no surprises. So when people engage you to work, people aren't going to be turning around and going, oh, my gosh, I was sold into on this facade and I didn't really quite know who I was getting. And now I've got this that I thought was different. So it's really being able to totally own that. Hi, Solandra. Good morning. Solandra joined Empire Builders yesterday. Welcome, welcome. Okay, let me see where I'm up to here. Personal brand will also expand your opportunities and increase your revenue streams. Because as if you're doing online course providing, then it's not just about online courses. So the way that you're actually going to increase the awareness there and the way you're actually going to grow is not by just doing online courses. There are multiple, multiple things that you need in order to get that online course to grow. And that's things like being on podcasts. It's things like running live events, workshops, speaking, being on other people's programs as a panelist or guest, experts or judges, or being in the media and getting awards. And there are so many different elements that make up the success that you only see, like the little bit and the front bit that there's all these other things when people are successful that they're doing in the background. And a lot of that has to do with capitalizing on your personal brand. So that's very advantageous to be able to do that if you want to know how to do all of those things. Empire Builders, that's What we do in my mastermind is looking at all of that. Okay, so when you're looking at, should you actually do a personal brand, if you're kind of on the fence and going, okay, I don't know whether personal brand is going to be right for me or not, What I want you to look at is, will it help you serve more people? So by stepping into your light as a personal brand, will that help you be able to add more value to your audience? And often we need to shift the focus from worrying about what people are going to think of you or how people are going to judge you and go, actually, what can I deliver to people? What can I serve? If I can actually step into my light and actually deliver all of the amazingness that we have, then what is that going to do going to mean both for me and in terms of how I get financially compensated? And then what is that going to mean for people in terms of what they can do with their lives as well? So that's going to work really well. Hi, Ferrianne. Hi, Steph. Hi, Mish. Okay, so also the other thing to look at. Hi, Kira. Is does your business need to focus on you? So one of the things, like my previous business was Begin Bright, so I ran a franchise company. We had tutoring centers all around the country. Country that was not focused on me. I still built a personal brand while I was building that company, because the personal brand allowed us to kind of catapult that business into a different level without having to spend money on marketing. Which was the main reason that I really initially became fascinated with personal brand was the amount of opportunities that it can deliver you in terms of. Of speaking engagements and podcasting and all of that sort of stuff that if you don't have that personal brand element, you just never get those opportunities. So look at the advantages, look at what it can bring to you, and then look at whether it does need to focus on you or not. And try and look at that as pragmatically as possible. So, as I said before, one of the biggest reasons that people have for not doing a personal brand is that they want to kind of shy away from the spotlight a little bit. But let me tell you, without trying to sound too Anthony Robbins, the world needs the magic that you have. Like, the world is just this crazy, crazy place. And if you can deliver joy to it and you can make someone's life easier and bring more value, oh, my gosh, do it, do it. And so, you know, that's. That's. That's I'll jump off the motivational horse there now as well. Okay, so looking at your personal brand and really figuring out what parts of you you're going to share. So I was having this conversation with someone yesterday, actually, and going, you know, brand doesn't mean that you lose all your privacy. It doesn't mean that you have to totally lay yourself bare and go, all right, here's like, access to my whole life. You're sharing the strategic elements with people that you choose to that are going to resonate, that are going to show you as a human, what you represent, what you have, but it doesn't mean that you have to show your whole life. So, for example, I build my personal brand quite a lot on social media, but everything that you see in the background is all my offers you will never see inside my home. Very rarely do you see my children. They're just not part of that business game that I play. And so I try and keep them out of it a lot. There's different elements that you show. You see a lot of my dog, you know, so you can choose the parts that you want to be able to share with the world, and you can choose the parts that you want to be able to keep to yourself as well. There's an accountant that I know that always wears fabulous earrings, and part of her personal brand is talking about those fabulous earrings. And people actually follow along because they're interested to see what amazing earrings she's picked up this week. It's amazing. So you've got to figure out, okay, what makes you unique, what makes you interesting, and what are those parts that you can share with people more, that people are going to resonate with and that allow people to get to know you as a human while still maintaining that business separation in there as well. And then it's going, how can you add value to that? So, you know, we live in a very noisy world. There's a lot going on, and if people are going to give you their time, then you want to make sure that you're giving them some value back, going, okay, how can I serve my customers? How can I continue to show up for them? And what a value can I provide? So I think if you're just getting started in personal branding and you are wanting to practice and kind of elevate that, the best way is to do a regular video. So doing live video is a great way to connect with your audience, to say hello. Because, I mean, as you come on, like, I can say, hi, how you going? Like, what's happening? Today it can have that whole casual element in there where you can see people and they can ask questions. Ask questions, guys, if you've got any questions coming through, by the way. But you can do that. And often it's hard to go. All right, so Tina says, I'm going to go live. All right, I'm going live. What am I going to talk about? I like to have structure now. I am from a franchising background so I'm very systemized and structured. But I like to have something regular because I find it helps. So. So the way I first got this business that I do now establish is by having a regular. I started off with cocktails and coaching. So every Friday I would do a video in the afternoon, a live video at 4 o' clock and I would make a cocktail because I love cocktails and I would talk about what I made and how I made it and then I would sit down and answer anyone's business questions whilst progressively getting a little bit tipsy. So it was very entertaining. And then eventually I thought, you know what, I actually don't want people to think I'm a bit of an alcoholic. So I switched from cocktails and coaching into a Monday morning coffee and coaching. And I did that for another six months going there until I kind of got the business to a certain level and I was like, you know what, I am not going to do this regular live anymore. I'm just going to focus on the members that I do have and give them all of my love and attention and do all of that sort of thing. But it is an amazing way to be able to connect and solidify your personal brand in something new that you stepping into. So are you running live, regular live video at the moment? Let me know. Hi Nicole. So let me know if you've got a live video regular segment that you're running at the moment or if not, what your idea could be going forward for your regular video segment and I think even commit to it for like 12 weeks. Go. You know what, for the next 12 weeks, like a little season, I'm just going to do a regular once a week segment that's going to add massive value to my audience as you as the human with your personal brand in stepping into your light and owning your thought leadership and your expertise and just run it as an experiment and see what happens. I bet you you will have amazing results. Okay, so becoming an expert in things now, one of the biggest keys to personal brand is owning your expertise and not, I've said it already, not diminishing what you already know because often, especially as women, we downplay our achievements because we don't want people to that we are full of ourselves or that we are a wanker or that we just think that we're just so freaking awesome. But you know what? You are so freaking awesome. But look, it's never nice to be, to think that. And I know you know, know people and you see people that you're just like, oh my God, like the arrogance level is just top shelf. I want you to be able to know that there is a difference. Difference. There is a difference in owning your expertise and being able to step into that and deliver that and add value to people's lives than there is in just being a narcissist. Very big difference. So if you're always focusing on how can I add more value, how can I serve people, how can I show up and help whatever that is? That's your special source. How can you add that to people to get them to where they want to go? Then that's fine. You can own that. Hi, Donna. Good morning. So what I want you to do is throw out the self doubt with that because self doubt is going to hold you back every single step of the way. Hi, Trisha. Oh, do you know what would be really funny? I bet you Trisha just sent a request to be on the live video, which I bet is a button that you hit accidentally, Trisha. And I should say accept. So you pop up on my screen because that'd make you go, ah, that would be fine. I'm not gonna do it. I'm not gonna do it. Hi Anna, how you going? Hi, Michael. So I want you to throw out self doubt because self doubt is going to kill more dreams than anything else ever could. So often when you look at people and you go, you know what? They managed to achieve the thing that I want to achieve in my life. And you look at what did they do that is different to what I have already done. And usually when I do that and I look at people that are where I want to be in life and I'll look at that and I'll go, you know what? I a big determinant. They don't know more than me. They don't have more experience than me. They're not, you know, sometimes they're fitter, better looking. I don't know. There's always some things that they're going to have that are not. But the main thing that often that I haven't done that they've done is the Conviction, it's the going, you know what, I deserve to be in this position of influence and expertise because I know I can help people and I can serve people and I can lift them to the next level. And, and maybe me even saying that makes you cringe a little inside. But let me tell you, if you want to elevate to a place where you're making seven figures in an online course business, you need to be able to have that conviction and know without a shadow of a doubt that you can deliver people results because that's what's going to make the difference. And until you can let go of that self doubt and step into that place of authority and power, it's just not going to work as well. So you've got to really do that. And the way to do that is to be yourself because trying to ever pretend to be somebody else is exhausting. And you know, we always have this feeling of not enoughness with different things. But believe me, there are enough people on the planet that there will be a segment of the population that resonates with you and that wants the things that you have. A lot of the key is embracing that and going, this is who I am, this is what I represent and I'm going to step into that. All right, have we got any questions, Are there any questions around personal brand and how to elevate that for an online course business? Okay, so the other things I'll run through while any questions are coming through is to really get comfortable in it. So do things like write your bio, make sure your images are representing what you want them to represent. So get really good photos are absolute key to that. I can't, I can't stress enough what a difference it made when I got amazing photos for my website, like just simple things like that. But on that note, I will say when it comes to polished, you still want to show up as you so don't like make yourself look completely different to what you normally would in everyday life and on video. Interestingly, unpolished videos get more views than the super polished studio ones. So you don't want to have too much pressure on yourself to have to show up in your version of perfect because it actually won't resonate with people as much. So always show up as yourself and don't let the kind of, not the threat of perfection but the worry that it's not perfect hold you back because it's actually better if it's not perfect perfect. In doing that, Donna said getting great photos is a big confidence boost too if they turn out well, absolutely. You can just sit there and go, oh my gosh, look at that. I mean, I've got one photographer that I use, Jade Warne from Hipster Mum. So she's based out of Canberra and comes up to Sydney as well. And she's pretty much the only person that I can get to do my photography that I'm like, oh, I actually, actually like that. I don't know, she gets your good side and kind of brings out the essence in that. But that's what you need in a photographer is for someone so that when you're looking on the screen it's depicting that image of how you feel on the inside. So that's a big one in there as well. Create your personal website if you don't have one already. So if you don't have yourname.com, try and find that if it's taken, try and find something that you can use consistently across all of your websites, social media, everything there. So it might be putting in a middle name or changing, changing it slightly so that you can have your personal name out there and then it's just stepping into it, showing up consistently and letting time do its thing. So often I see people, you know, I've, I've just come out, I've written this book or I've, I've just put on my social media and, and my landing page and my lead magnet and I've put it out there on, on LinkedIn and no one's coming. This doesn't work. What's going on? Let me tell you. Takes time and effort consistently, week after week, month after month, year after year. And then that accumulative effect really, really works. But you have to stick at it. Okay, I haven't had any more questions come through, any questions on personal brand or on online courses or business or anything like that. So if I'll give myself a little plug plug right now. So we've got a free challenge happening next week and so if you're wanting to make a lead magnet for your business, I've got a free challenge for the lead magnet which will have amazing prizes. You can win Swarovski jewels, which I wear all the time. So you can win that in the challenge. But also the win will be having an absolute winning, kick ass lead magnet at the end of the week. That's going to grow your list and grow your profile in there as well. Donna has said. Do you recommend Daily Stories is twice as week for live videos enough? Yes, yes and yes to both of those. Things. So, yes, I do recommend daily stories. I don't do stories generally on a weekend because on a weekend I just like to have a brain break and put my phone in a cupboard and step away and spend some time with my family. But stories, you should be doing daily stories and you should be doing them at a couple of different times in the day as well, so that you can kind of stay at the front of that feed when people are seeing it. And then live video, it depends. Depends on the season. So at the moment, I mean, I know most people that are watching right now are digital marketers. So there's going to be no secret in that I'm going live every day at the moment because we open the doors to our membership on Monday. And so part of that is launch week. And launch week is an intensive time where I am everywhere because I want people to not miss out on that. So we only open twice a year for two weeks. And so it's a very short amount of time. So it's pretty intense. And so I'll be live every single day for the next two weeks. So. Hi. But normally once a week is absolutely fantastic because you can use that to repurpose as well. So when you're doing a live video, what I used to do with my cocktails and coaching and coffee and coaching was I would then get that live and then I'd get the audio and the. That would produce my podcast as well. So you don't have to kind of do everything again and again. You can figure out how you can use the content that you're already producing and putting it on. I've just seen Bon Maxi join. Is that you, Claire? Bon Maxey has the most gorgeous handbags I've ever seen in my life. I've actually got one the color of my top and it is my favorite thing ever. Little bit of a plug there. Any other questions on personal brand or online business? Business. And if you're not in the challenge yet, did I didn't say the web link, did I? So go tina tower.com challenge or if you just go to tina tower.com you can hit the button right at the top there as well. And if you are interested in joining my mastermind. So the mastermind is it's very specific. So I know not everyone's going to fit into that. But it's for female course creators that are doing courses or members and wanting to build through personal brand with speaking and webinars and podcasting and publishing and all the things that are the background of Building you up and then helping you to serve a large audience. And my goal is by 2025 to have 100 members that are all making a million dollars a year. So if that sounds like something that will gel with you, just send me a message and I can send you the details is the easiest way to find that. Or you can read about it atherempirebuilder.com. no questions have come through. That's. That's got to be. Got to be a. I must have been talking. Talking too fast or too much. Any questions? Usually when I go to hit off is when I see the question pop up. So I'm going to sip coffee. It's so good. It's cold because I made it before I started talking 32 minutes ago, but it's good. Donna said, so excited for the challenge. Tina's mastermind is packed with value. Thank you, Donna. So Donna is one of our Empire Builder members and runs a company called she's in Business for Female Entrepreneurs, which is absolutely fantastic. Shana said, should I have all the things in line first? Better website on Kajabi rather than my one pager before I launch a lead magnet? No, you can. The first thing you should launch on a Kajabi site is your lead magnet. So before everything is already built, you want to have a lead magnet that you can send people to. So, no, I would definitely do the free lead magnet challenge because that is a great thing to get on to start building your email list. Because what a lot of people do when they launch online courses is they create, kind of create the online course and then they put it out there and they don't have that audience that's already primed and ready to buy that online course. And so they kind of launch and then they're a bit disappointed in going, oh, I didn't get anywhere near as many people as what I thought I was going to get. So a lot of it is that lead up kind of that six to 12 weeks before you actually launch and going, okay, how can you really establish yourself in that personal brand space and in that space of authority and expertise and what can you offer to people to show them that you can deliver on that transformation promise that you're promising to them. And so, yeah, having a lead magnet that's super valuable to people that people are going to be able to get and then be able to put them on a nurture sequence so that you can start building that relationship before you launch is going to be absolutely fantastic. Shana said, okay, we'll do it. Always holds Me back. Look, everyone gets held back by the things because there's so many things. So often it's really hard when you're looking at accelerating your online course. Business is going okay, so what you're saying is I should be going live once a week. I should have a podcast. I should maybe write a book. I should have lead magnets. I should be appearing on other people's programs and podcasts and doing all of these different things. And it can be really hard to know where to start or to know what to do next or to not get psyched out and get completely overwhelmed. And this is where I love strategy and I love structure. But if you're finding that you've got kind of paralysis. Analysis. Analysis by paralysis. Paralysis. Paralysis by analysis. That's the one. If you find that you've got that, the best thing to do is to just do one thing. Like, just take the next step one thing at a time and just keep edging on like that. And it's amazing how much that will accumulate. But it's a way better option than taking no action, because you don't know which action to take next. So just start where you're at, do the next thing and the next thing and the next thing, and you will absolutely get there. Shanna's to going like, yes, you understand what I meant when I said analysis, paralysis, paralysis, analysis. And Melinda over on Facebook has said, that's me. One thing at a time, one thing at a time. Because there's always so many things and there's always more that we can do, but there's only so many hours in a day. So you've got to be kind to yourself, focus on who you're serving, show up for them, and just do that next best thing. Alrighty, everyone, have a great day. Have the best weekend. So this is my third live in the morning next week. I won't be going live on Instagram and Facebook publicly. I'll be going live in my challenge. So helping people to create the best lead magnet that they possibly can to grow their email list. And so if you want to be part of that, you do need to register. So you need to go to tina tower.com forward/challenge. And then we can keep working together every day next week, which will be nice and fun. Alrighty, have a fabulous weekend. Thank you so much for tuning in. I hope it's been helpful for you for the people that have been sitting on here for very long. What did you get out of today? Was there something that you got that was a little bit of value there that you can go, okay, I can use that. I can put that into my business. That's something that I'm going to do today or something I'm going to think about doing. Was there anything there that that was a value to you? Let me know. Let me know. Or was it just that you enjoy looking at my rainbow books? There's a lot of people that have been on. You're welcome. Shanna, what did you get out of today on there? I can see people just dropping off like, yeah, okay, she's finished talking now. I'll just go in there, no questions popping up. Trisha's just giving me love, heart, eyes. Thanks. I love you too, Trisha. Alrighty, everybody, have a great day. I'll see you all soon. Thanks.