Cancel the hustle culture myth. You don’t need to be everywhere to grow your business.

26 Oct 2025

Short conversational YouTube clip featuring Tina Tower advising creators and business owners to "cancel the hustle culture" myth — you do not need to be on every social platform to grow your business. The speakers list multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest) and emphasize picking one or two platforms where your ideal clients are, being consistent there, and avoiding burnout and wasted energy from spreading efforts too thin.

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