Convert Podcast Listeners to Subscribers

You don't know who is listening to your podcast. And so every three or four episodes, one thing that I make sure we do is have a download that accompanies that episode. That way, we're able to put it in the show notes, we're able to do some social media around it and try and get people to go from podcast listener to email subscriber, because we know once they make that jump, they're more likely to do business with us in the future. So that's a good reminder to just just remember to every three or four episodes, if you're doing your podcast, to transfer those people, give them an enticement to become a subscriber there. And then it's what our newsletter is based on as well. So from one podcast, and this is I do this, this is the part that I will always do, is the podcast itself.