Discover How to Ethically Market Your Business Without Manipulation

I believe that the women that I work with, they're very smart, they're very qualified, they're really good at what they do, they know what they're looking for. And so all I need to do is to articulate, this is what I've got. This problem is what I solve. This is how I solve it. And then people can see that and decide, do I want to do that or not. Like, that is really as simple as it needs to be. You don't need to manipulate people. You don't need to prey on vulnerable people. And you see it happen time and time again. There was a book I read. I can't actually remember what book it was in, but it was. They referenced it as weak zebra marketing of going there's. And I was once that week, zebra. The. The weeks ever out on the plains where the lions can come along and just pick them off one by one. And oh, I don't like seeing it. I don't like seeing it at all. Obviously from personal experience, but also in going, how many people have lost money through buying something that the person selling it knew wasn't the right solution for them? Know your audience.