Ep148 Let It Be Easy with Susie Moore

Susie Moore, welcome to the Her Empire Builder podcast. I am so happy to have you here.

Hi, Tina. You're such a light. I'll take any time that I can spend with you. So thank you so much for having me. I'm really, like, just so excited for our conversation.

You're amazing. And I was saying before I hit record that, you know, I did, I went overboard on the podcast interviews because I knew when my book came out it was going to be the best way to expand my audience because I didn't have the profile that you have. And I did 63 interviews across two months. And the questions all get the same. But I'm still going to ask you like a lot of those same questions, so bear with me because I want to know like both the basics from the book, the content of the book, and then also your kick ass business journey. Someone asked me.

Okay, let's do it all.

Yeah. So starting of the book first. So the book is out November 9th. Let it be easy. And if people are watching on YouTube.

Like you've got this let it be.

Easy light up sign behind you, which always with the branding, always let it be easy.

Let people see the name of your book all the time. Why not? Yeah.

So what was, what was the catalyst for bringing this book to life? Because this is your, Is this your third book?

Second book, yes. My third, yes. Tina. Well, you know, I joke in the book that is needs a good lawyer because no one is representing it. Like Tina, when has anyone ever said to you, oh yeah, that thing that you want, that's really easy? Yeah, people tell you all the time running a business is hard. Oh, but having an employer is hard. Oh, you know, having kids is hard. I'm not having kids. That's really hard. Marriage is hard. Being single, that's hard. Like where, like where is the ease? Like when can we stretch our legs and enjoy our life? And I know this personally. So those of you who've maybe read my books or know my work, you know that I grew up with living in domestic abuse shelters, on welfare, like chaos. A lot of, like a lot of things happening. Right. As a kid. And I remember when I was a kid, I think to myself, like, I saw my mom struggle, right? It felt very hard for her. I. And I thought to myself, you know, it's going to be easy for me though, because I'm going to grow up, I'm going to get a good job, I'm going to marry someone normal and stable and I'm going to be able to take care of her and like this hard thing that we're experiencing, it's only temporary, right? And then so I managed, worked hard, got a career in the US I was in the Silicon Valley tech world, earning half a million dollars at the age of 30, married to a very nice man. But Tina, it still wasn't easy. There was a whole host of other hard things in my life. And I then just started thinking to myself, like, when is the good part? Like, when do I get to really kick back, stretch my legs and enjoy like, and really be like present and enjoy my life?

And for most people that's never, it's.

Never, you can get, you can go to the grave like, oh, why didn't I let myself be happier? Like, oh, oh. Actually it was the entire period I could have let myself be happier. But I've become obsessed with ease and I've learned that it's a skill like any other. And so I'm obsessed with talking about it and normalizing it and like really making it something that we think about versus just something that's like impossible and nice for a few people who have loads of blessing.

Yeah. And I actually have on my wall just above me, what if it was easy? So like this similar sort of thing in going and one of the things that I wanted to ask you was, do you think ease and having that easy sort of thing is, is an attitude and a perception of the situation or like the practicality of it? Because I know that the reason I ask that is I was having a conversation even yesterday with someone in going, they wanted to give up on their business. They'd done a couple of launches and they hadn't gone very well. And they're like, you know what? It's just so hard. And a part of me was like, well, I think so many people give up in that first year because of the expectation that it is going to be really easy and you're going to have a seven figure business overnight and it's just all going to happen in ease. And so I wanted to ask you that question because I knew we were interviewing today and I thought of you at the time when I said, of course it's hard. But I also think that yes, it's hard, but you can still perceive that as like, of course it's hard. Which actually makes it easy. Does that make like, what's your.

It makes total sense. It makes total sense. Here's the kicker, right? Having a million dollar business in your first year is possible. It's maybe not like likely, right? Because there is A learning curve. And some things just do take time, but the ease kicks in when you stop thinking that that's exactly the result that you need to be successful. Yeah, right. So it's like you can be very successful like in your first year without hitting any type of financial benchma. But if you're thinking this benchmark has to be hit in order for me to be good enough and for me to continue, then that's you making your life really hard. Right? And that's when that belief of I have to X before I can like celebrate myself or you know, congratulate myself or even just go a little easier on myself. At the most bare basic level, like it's the what am I believing about this? And is that belief true? Yes.

And I think that's what it is for me and that's what I was thinking the whole way through your book is going. Because I know personally I deal with a lot of things in life and business, but I never really make two different situations can happen to the same. And you use this example in the book too is someone can have the exact same situation, but the experience of that situation and what we take from that is so different depending on our attitude and it makes such a difference.

To our level of joy, which I think about it. So say two people starting a business, right? Say you make $40,000 in your first year. Just say that right? For one person, they'd be like, hey look, this didn't pay as much as my salary, right? But wow, like this is a full time income. And look, I'm adjusting, I'm learning. I'm already in like this five figure range. I'm just getting started. Like whoa, whoa. Like this is delicious. Like I'm just in the appetizer stage and someone else would be like this is too hard. I'm working more than I used to work in my job. I suck, I suck, I suck. I suc suck everyone else. And then name 10 people who you look up to in the business world. They're so much better than me. I'll never be them. I suck 100%. What do you believe? Like what are you believing about your result? And why not just look at it with the truth? Like, do you suck? Like, like let's look at it. Do you suck? If it was someone else, like if you're observing someone else who's learning something brand new like Tina, if ever. If it was like so simple to make millions of dollars every year, wouldn't we all be doing that? Like day one, it takes some Learning, like, it takes some time. You have to become a different person, which takes some time. So why can't that be okay? Like, why can't that be? Like, maybe it's not ideal. And yes, there is, like, a feeling of, I want to do more and create more, but why overall can it still be okay? And like, yes, I'm learning. I'm getting that. I'm on my path.

Yeah. And so with that beginning journey, like, to make it in success, you know, you've got. You've got to do exceptional measures of focus, strategic hard work, both on yourself personally and tangibly as well. How do you interpret that in terms of, you know, it's not a lifestyle business. We're not. I think sometimes people interpret easy as, you know, we're going to be. You're in Miami, like, sitting on the beach, drinking cocktails all day. Like, the millions roll in.

Yeah, yeah, yeah, yeah.

And I think that's why ease gets a bad rap sometimes, is because ease isn't. Well, to me, ease isn't doing that. Ease is looking at it and letting it flow and letting it come easy. But how do you interpret it in terms of having to get in and do the necessary strategic hard work, but in a more easy, flowy way?

Yes. I feel. I don't even say hard work like, I just say work. Right. Because, like, of course there's work involved. Like, of course. And that's also the pleasure of it. Right? Like, the pleasure and the. We. We're lying to ourselves if we think in our happiest moments. It's not when we're working on something that we love. Right. We don't have the relationship.

Give me Kajabi and Canva and let me create something from scratch. And I'm like.

It'S as good as having, like, a piece of cake. It feels so great. Like, if I'm working on an article and I'm like, oh, wait, no, that's not the exact word that I want. And I really want to get this point. And I'm like, I've got, like, a pencil in my mouth. And I'm like, that's what. I'm just happy. Right. Is that hard work? Like, I don't know. I mean, it's work, certainly. I mean, there is an outcome. There was a blank page. Now there's 750 words and a link to my products and a fee. Like, that's lovely. Right? Like, that's how it's meant to be. So the way that I think about it is there's real Stress, right? In life, right? There's real stress when we have to take immediate action. There is adrenaline in our body like that. There is real stress, right? But there's also so much imagined stress that we love to, like, just pile on lavishly to everything. And it's like, what am I believing about this situation, this outcome, this task, whatever it is that's causing the stress? Like, what am I believing here that might actually not stop stand up in court, like, as a truth, you know, if I were to really look at it because we're living and suffering as if it's all the imagined stress is true.

Yes.

And, yeah. And I love what Mark Twain said. He put it best, like, as in my introduction, I'm like, he says, I've lived through some terrible things in my life, some of which actually happened.

I circled that because. And you said it early. I can't remember. It was like, in the first ten sort of bits that you talked about the addiction to stress. And I read about that bit and went, oh, oh, yeah. Because I know a big part for me in my journey. I sold my last company when I was in 2016, and that was very high stress. I had adrenal fatigue by the time I finished. It was very demanding. And I sold it because I was like, this is not the life for me. This is not what I imagined. I wanted more ease. I wanted more joy. And I got to there. But then, interestingly, I started this new business and started feeling that coming back in. And so I've paid a lot of attention to the addiction, distress and going. I am very comfortable in that struggle, in that fight, in that pressure. And one of the. Why I was so excited when I saw your book is that's one of the biggest things I've worked on in the last two years is going, chill the fuck out, man. Like, yes, not everything has to be okay. Let's, like, really, like, we're running businesses.

You know, it's. And I think that this is where the challenge is, right? Because we expect, like, we have these very strange expectations, right? We think we expect people shouldn't criticize us, right? People shouldn't refund, right? People shouldn't get into little Facebook groups and talk about how much they hate us, right? Like, people.

No one's saying that about us.

But the thing is, okay, say that there's a Facebook group dedicated to hating you or me, right? Or both of us, right? Okay. So there's a Facebook group that hates us so much, and they ran, rant, rant about how much they hate us. Right? Say that happens. Is that the problem or is the problem that we think that that shouldn't happen? Like, the resistance to what is happening is, is where all the stress comes in. Like, if I see anything and look, you will be criticized if you're willing to create anything, especially like, you will. Like, like, don't even, don't even bother trying it. Like, just like go, okay. It's part of the ride. There's a shadow side to everything. So if I think she, what did she say? Oh, I'm going to set her straight. Like that the, the, all the stress I'm experiencing is someone shouldn't do that. Like, what if she should do that? Like, I've accepted that fully. So the stress that I could experience, it's, I'm not available. Like, it's, it's just, you can't get your clothes in me that way.

I was so excited when I got my first one star review on the podcast because I was like, o, oh, it's people now outside of my core group that are listening. This is awesome.

Oh, yes. I have this horrible review for my last book. Bad language. Horrible, terrible example for teenagers. I'm like, good. Like, good. And that's true for her and that's allowed. So I get to say my bit. Someone else gets to say their bit. Like, the stress isn't. I need to take this down. I need to do that. It's like, what if that's okay? Like, what if these things that will happen, right? Truly, like, and it's not like, armor up, they're going to happen. It's like lovingly like these things are going to happen, like at peace. Then a lot of the stress just dissolves on its own when you question like, what is the truth here?

Yeah. And so you had like, you were living in that high stress sort of environment with your big ass salary and your beautiful life to go with it.

With all of those.

Because that, that life is like a package. Like, it's a lot of other complications come along with that. How did your relationship with that go in terms of going, okay, I'm living in this high stress environment. I'm thinking of these things. How did you then become the most, you know, beautiful, sunshine, wholesome life coach, writer extraordinaire now?

Well, Tina, I think in my opinion, the only self help that's worth its weight in salt. Right. Like the own and self help is my life. Right. The only self help that really exists is like when we stop lying to ourselves. It's like when we Just tell the truth. And I remember with my. With my job, that, look, you know, I had a lot of perks, right? And I'm very appreciative. I always will be. It set me up in a lot of ways. But I was always worried, like, is my boss happy? Am I going to lose this account? Is this client going to pull their campaign? Like, what if my tech team can't deliver on this product feature? And I was like, what do I get? Like, no wonder I'm drinking so much. Like, no wonder I'm like. And on Sunday night, I get that sick feeling, you know, that what can go wrong this week? And nothing had gone wrong yet. Like, nothing. And this is sometimes why even peak moments can bring fear, right? Because you're like, it's so good what's going to happen. I mean, okay, Tina, this is funny, right? I was listening to. It's Christian Ronaldo. I don't know anything about sport, but I know he's the best footballer or soccer player in the world, right? And he said this, he said, when you're starting out, no one respects you, right? Because you're brand new. When you're in the middle, everyone ignores you because you're like everyone else in the middle. When you're at the top, everyone, like, has an opinion about you, right? Like, people kind of come after you. And it's like, when you're at the top, top, you're terrified of losing it.

Yeah.

So I'm like, huh? Like, like, where is the good part? Like, the beginnings that. The middle, the top, the very top.

Send him an email and go, let's talk.

Let it be easy. Christian, honey, darling, enjoy where you are. But like, that isn't that the madness? Like, we're living? It's insane, Tina. Like, it is insane. And people will tell you, right? You're a mother told newborns you'll never sleep. Toddlers, oh, they'll kill you. Teenagers that are like, when can you enjoy your kids?

Yes. I want to ask you a question on this because I've got this later, and this fits in perfectly there with. With the like. My note is, I feel bad projecting the easy. And what I mean by that is, I mean, yes, for regular listeners of the podcast and for people that follow me on Instagram, know that in the last couple of weeks, my son was experimenting in the backyard, creating a backyard flamethrower, and blew himself up. And so he's got third degree burns to 20% of his body and is recovering at the moment. But I've always had A very easy journey with my kids. And you know, when they were babies, they were such good babies. And everyone exactly as you said were going, just wait until they're toddlers. They're terrible when they're toddlers. And then they'd have toddlers, they'd sleep. They were wonderful. They're like, oh, just wait till they. And then they're like, wait until they're teenagers. And yes, granted, my son just ended himself in hospital, but you know what? He made a bad decision. He's not a bad kid, and he will be totally fine. So we're very lucky. But I know even in life and in. So people will say to me, don't believe. You know, you hear it all the time. Don't believe social media because it's just light reel of someone's life, and you can't compare yourself to that. I never share on social media how good my life is. My life is like 10 times better than social media because I always feel like people will hate me for it being so good. Because the hard is glorified, the easy is not. And people are like, oh, look how good it is for her. How do you deal with that? Because you're.

I'm so happy you're sharing this because this is very common, right? Like, you're not the only one who's like, oh, I can't share. Like, maybe I bought this new thing. Or like, maybe I don't work that many hours in a day, right? Or like, whatever. Like, maybe your team is just seamless and like, they're so loyal and like, everyone's complaining about, you know, the people that they. That they work with, you know, et cetera. So it's interesting, right? Like, it's interesting. So my question to you would be, like, what do you. But like, so if you present, like, if you present just the truth, right, so you're not lying. Yeah, exaggerating. Like, and by the way, bragging isn't bragging if it's the truth. When you tell the truth, right? Like. Like, what is it you believe will happen that people will watch, they will.

Hate me for it? Be like, oh, you know, the rocks will start throwing in my mouth just.

A little bit come out. Yeah, the pitchforks. Okay, so people. People won't like you and they'll attack you. I would just say, like. I'd say, like, is that true?

Well, I think for some it would be, yeah.

For how many? Yeah, out of 100. Out of 100 people who are observing you for how? Like, how many?

Probably a couple yeah, yeah, yeah. And we should be okay with that, right? I'm like, getting live on the phone.

I would ask you this, right? If you. If you are observing who's some, like, someone that you love, if you're like, I love, I don't know, Lady Gaga or something like that. Right, Whoever. And they're sharing. She's sharing. Oh, this is my amazing Delta, Susie.

Delta is my person.

Oh, Delta. Oh, I love that.

You were in Australia, you know, Delta.

Yes, Delta. Okay, so say. And I don't know anything about Delta's life right now, but just say she's like, this is my gorgeous man. This is my gorgeous Jet. This is my gorgeous baby. This is my, like, my new bedding. Like, how do you feel if you just see her, just show the truth of her life?

Yes, I love her. But interestingly, she is hated by a whole cross section of the country because. And this is the thing, the media says she's too nice and too happy and too positive. And that can't be real. See, this is what we deal with from the media. And I go, I see that. And it's just reinforced my whole opinion.

Wow. And so I would say looking at Delta, looking at you, looking at really anybody.

Yeah.

We kind of also pay attention to what we're believing. Right? So if you think people won't like you if you share your life, like the good things about your life, that's what you're kind of tuned into noticing, right? I can tell you that when someone posts something or shares something that's aspirational for me, for me, it's inspiring for someone else, it's intimidating.

Yeah, Right.

And I can tell you, like, Tina, there'd be people who'd see, like, the blessings that you've been given and what you've created, what you've allowed in, what you haven't resisted, and that will be, like, the push to then follow you, to then do it. Like, success is generous because you're showing. Look, look what's available. You're. You're here on Earth like everybody else. Yeah, Right? You've got a body, you've got a voice, you've got a brain, just like the rest of us. Right? And so look what, like, look what's happened to you. Like, there's no one who is exceptional, Right? There's not. Like, it's okay for this one person and then that one guy over there. And then yet Elon Musk, he, like, like, we were born into this world. We all have different unique gifts. And what we do with that is. It's inspirational. Like, if we get blessings, if we kind of get to be, do and have many things and there's proof of that, then that's just proof of what's possible for human beings.

Yes. I love that.

As a whole. As a whole. And success is generous in this way. And there will always be those people. Even if you said, like, I'm having a miserable day and I'm so. I'm just. Everything is terrible. There'll be people who would be like, oh, she's so negative. Look, look at her. She should be, she should be grateful. Like, you know, so there's one or two. And then when, like, it really is a good question. How many, like, how many people won't like it? Like, with it?

And we'll say, hey, yeah, yeah.

I mean, what do you have to lose? Like, really? And I know that it's not holding back, that it's inspiring. Like, it's.

Have you seen Leonie Dawson in online course creation?

I don't think so.

She's one of my most intriguing people because she's so incredibly different to anybody else that I have met. But she shares this epic. She's like this end of month email where she puts in everything that she did in the month, what worked, what didn't, and also puts like her Kajabi dashboard screenshots and says, I made this much from this course. I made this much from this course, like, radical transparency. And I always see her and I was talking to her about it. She's like, honey, it's inspiring to show.

Share it with your audience.

I'm like, I would not dare. And so this is a really, like, this is a really interesting thing. And she said the same to me. Like, what are you afraid of? Is it the judgment of other people that you're doing? Well, I'm like, I'm like, I'm actually afraid someone's gonna find out where I live and come rob me.

Security. There are some practical things to consider sometimes like that. So I'm guessing this, this lady that you mentioned, she's doing quite well, right? She's sharing and maybe there's a dip, whatever, but she's still sharing it. It's like, think of all those people who don't believe you can make money online, right? Think about all those people who are like, well, you have to be, you know, in, in a specific city and you need to know this person. It's like, what if there's some woman who's just. Who's doing well and sharing it, it's like, wow, it's so generous to do that. Yeah.

And this ways perfectly into this because in number nine was one of my favorite points. And in that you quote someone that says, when you know better, you, you do better. And I really liked that because I think sometimes we get tied to, you know, the belief that you've just challenged me on which I love to go. Well, I can, I can know better and I can do better with that. And I think sometimes, like at the very beginning you were saying, some people can live their whole life in resisting to that joy and resisting to that ease, but it is hard for a lot of people to change. How do we take that and go, okay, we now we know we can only know what we know now. And if we do know better and change, how can people implement that change when it is seemingly so hard? And you know, we know we can just change in an instant if we want to. But some people that have been, you know, holding on to these beliefs for such a long time, it is really hard.

Well, this is, and even saying even when we believe, like it is really hard, is that true? Like, so some. I can tell you this. I mean, for example, one thing that I love to teach is desire hacking, right? So what that means is if there's something that you really love like in your life, but it's not healthy for you, I can, I have a method where you actually no longer desire the thing, right? So, and the way that you could talk about this is, you know, say you're a non smoker and you're around 20 smokers and they're all smoking, you won't care, right? Like it'll be like, do your thing, whatever, right? Or if just say you have no interest in gambling and everyone's going to the casino, like you don't care, right? Because that's just not your. Same with alcohol. Same like so many different things. When you think about like, what is it I'm believing, like you, you, this, this actually happened to you this year when I, when I stopped drinking alcohol for three months. And it was so easy. It was so easy. And it was because I questioned. I'm like, what's alcohol bringing to my life? Not a judgment, just a question. And I'm like, it's fun. It's what everyone does, right? It's fun, it's what everyone does. What was my other reason? It's relaxing, right? So I'm like, is it fun or am I fun, right? Like, because even if I was sitting with the most boring person in the world. But it wouldn't matter how much wine there was if, if it was a boring situation, you know, like, so it.

Just allows you to have a little bit more fun in your head while you're in said boring situation.

Or you just think like that what am I believing about that? Like, I believe alcohol brings the fun. That means I'm really underestimating myself. Like, you know, secondly, what was I said? Oh, it's what everyone does, is it? There are so many non drinkers these days. Like, it, it opened my mind when I realized, oh, actually I'm drinking, it's me. Like, I just am, you know. And then the third one is like, it helps me relax. Does it? It keeps you awake. I can act. So, like, what is it? We're believing. So if, if someone even says, you know, changing your beliefs is hard. I don't know, like, if you look at it like spotlight, like true spotlight. The truth cannot, like a false belief cannot withstand sincere questioning. Like, it just collapses. It's like, yeah, but, yeah, but. And you feel like I've been, I've had this allegiance to this belief forever. So there has to be. Like, I've spent loads of money on this belief. Like, there's so much like I'm tied to this belief. If you really look at it, and this takes some courage, right? And you have to want to, want to be willing to change something. You wouldn't do this for something that's working really well for you. You know what I mean? But if you want, if you're thinking about maybe there's a change, you're like, let's really look at it. Like, let's look at it like, what is it like? And like, what is, if I'm believing, is it really true? And if it's true for me, then it must be true for everybody else, right? So if you said something like, you know, if you want to make a million dollars a year, you have to work 12 hours a day, right? Just say that that's a belief that you have, right? And plenty of people do have similar beliefs, right? Like, I, I don't know. I don't. There's no way. I can't work that hard. Like, I can't work that long. I really, I just, I cannot, I will fall asleep, you know, so you always want to look for contrarian evidence. And it's, it's there. It's just we're not tuned into it because that's not how our brains work. Our brains are association machines. So they'll look for evidence that supports our belief all the time. So what if you welcome something else? And again, don't just take my word for it. It's not like you can change your beliefs. It's like, look at it. Like, is your belief true? And if it's causing you stress and suffering, it's probably not. Or not to the extent to which you. To which you defend it.

Yes. I love that that's been. That was a. Like, I had to. But I've noticed how many times, just even in this conversation, I've said the word hard.

Well, and like, working hard. This is hard.

I was thinking before, like, yeah, behavior change is hard. I'm like, damn, Tina, stop it. You realize how many times I say that. But I like to think that I live in a pretty easy way. So I've got a lot of work to do with that.

Do you? I don't know.

Maybe you don't, like.

It's just interesting. Like, you kind of play around with it. And also, Tina, like, our language is the language of the people around us. And you're like, if someone's like, life's hard, works hard, you're speaking the language of the majority. Right? So this is why it also takes a bit of courage to say, I'm not buying into that. Like, I don't know. Is that true for me? Let's see.

Yeah. And I love. In the book, you say, I should have written it down, but it was a line that was around, like, common sense is uncommon. And going. You were talking about going. Like, a lot of what you're talking about in the book is common sense. Like, it's, It's. It is something that we should be able to, like, when we know it, we go, well, yeah, you know, it's not rocket science, but why is it so uncommon? And why do we forget it? That we can make that decision in an instant, that we can change in an instant, that we can just change our whole perspective on something. Why is that so uncommon?

It's really not our fault, to a point. You know, because we've really. There's this doctrine, right? There's this, like, doctrine that, you know, everything good is. Requires suffering. Right. And everything. Like, I just. I know that isn't true. My best opportunities have come to me.

Yes.

Like, they have. I've done work in other areas. Right. Not hard work. Right. But I do my thing. I show up. I'm faithful, I'm obedient. Like, I follow through. I'm reliable. Like I created. Right. Even when it's Scary and uncomfortable. I do my thing, and then I expect good things to happen. Like, I expect it. That's also quite a rare thing to expect good things, you know, but because we, you know, we're told, like, oh, God, work really hard for that. Oh, yeah. That happens after a certain period. Or that you have to be like this for that to happen to you. Right. We just reabsorb so much. But an example I loved, I gave in the book just for fun. Right. But it's. It's also funny because it's true. It's like when you were a kid and someone's like, hey, Santa isn't real. Right. You don't need, like, six months of deprogramming the belief.

Yeah.

That, like, Santa is like, wait, I need to sit with that. Let me question that way, like, get my head. Like, it's like, oh, something that I was so in love with and, like, certain of just, you know, poof. Like. Like, what if that were true of so many beliefs? Like, it takes a bit of time, right, to turn, like, dogma on its head. But once you kind of go, I don't know. I'm not buying into that stress or everyone's freaking out about that. I'm not. I'm not doing that. Like, I'm not playing that game.

Yeah.

It's kind of funny how quickly just, like, the transformation doesn't have to be this long, deep experience. It's just. I thought something was true. It's not. Yeah.

There we go. Wedge out.

Truly. It's like, oh, it's like, you know, being on television, like, that's such a big, scary thing. You have to get the perfect outfit. Can't mess up a word. Live tv, like, it's really risky. Is it? I mean, who even watches morning tv? Like, you just gotta be easier about it on yourself.

We need the logo on our website, Susie. That's all we need. Yeah, that's all we need.

I remember before my first Today show appearance, I was really nervous, and I remember I spoke to two friends of mine.

Yeah.

And one was like, oh, my God, like, how many millions of people watch that show? Like, how many millions? And I'm like, oh, man. Like this.

They.

They made a mistake calling me, like. Like, I. What if I mess up? Like, I have to be so prepared and perfect, like, how to, like, not a comma out of, like, place in my speech. Right? And then another friend, she was like, oh, yeah. Like, I've been on the Today show a few times. Like, this fitness thing that's on my boss did. She's like, there's really great tacos actually, like, around. And I'm like, I love thinking about the tacos. I just need to, like, get through this alive, you know? And she's like, yeah, yeah, it's just a. And I'm like, huh? It's the same thing. A television segment. Seven minutes or whatever it is live, right? National. Some, like, you can freak out, freak out, freak out. How many millions? Don't ask those people. Yeah, yeah, yeah. And then the person who's like, thinking about what I should eat, like, afterwards and I shouldn't miss out on this taco stand, you know? Huh?

Yeah. It is the weirdest experience, though, like when. And you're in there and then you're like, done, and they like, let you out a side door and they're like, like, see you later. And you're in the car park going, what?

What just happened? Did you. Have you. Have you enjoyed it? You do, Mike. And then you're out and it's like, well, I hope you enjoyed it. Yeah, that's your life. So it's like, you know, the stimuli like this circumstance, this td, whatever it is, isn't the thing. Like, what is your relationship to the thing?

Yeah. The biggest lesson in beliefs that I got because we, a couple of years ago, before COVID thank goodness, traveled around the world for this for a year and going to. We went to 28 countries. So we did fast travel and kind of explored a lot of different cultures and a lot of things. And for me, it was so incredible how so many cultures have these, like, hardcore beliefs that are so true to them and. Whereas, you know, Australians going, what? No, no, no, no, no, no. But for them, they're looking at us going, what?

No, no, no, no, no, no.

And things were so different, but so true for them in different places. And we had such great conversations with the kids about beliefs and going. Beliefs become real when you have them for long enough and you don't question them. And so, yeah, it is. It is everywhere. But I want to ask you about. Because, you know, this is a podcast for course creators as well, and you are a kick ass course creator woman.

Yes, I am.

Can you touch on how you've managed to. Because you came into this world as a life coach, which is hugely competitive, there are a lot of life coaches. How did you get your business off the ground and to where it is now in this amazing situation?

So, first of all, I never thought it was competitive. I know that there are many coaches just like in Any field. But other coaches, I find I really like them. And I have also cultivated friends with other coaches and we even collaborate. So I feel like, um, it's my.

Favorite thing about the online industry. It never happened in my previous industry that I was in, but with this one, it's like so many people collaborating in each other's programs and conferences.

Like it's, it is, it's beautiful. It's. I mean, and I also thought too, it's great that there are other coaches because I will learn from them. They've kind of done a lot of the trailblazing for me. They've educated the market on what a life coach is. So I don't have to explain what that is. Sometimes I still have to actually, but very rarely does that really come up. And then also I feel like they help me. Like if I have a question, I would have someone to ask. So I thought that there being a lot of coaches was a real advantage. Like I'm not doing something cold like a Steve Jobs, like doing something that's never been done. I'm like, I'm entering a field that's really successful. So that's a good sign. And thank God for all these fellow coaches before me because my job is going to be easier now. Right? So, yeah, so I started like doing one on one coaching. And because I've been obsessed with ease, I was like, how can I like explode this so I can leave my very nice paying job? I'm going to need a lot of people. I can't just be like a trickle of new clients. And I don't want to rely on referrals. And I'm not going to networking events. Yeah, like, so I was like quite rigid about those things. And I, you know, one afternoon I was in my cubicle reading at the time it was Mind Body Green. I still love Mind bodygreen. And I was like, what if? I was like, this kind of advice is stuff that I could give. And I'm like, what if I just submit, you know, something and see what happens, you know. And then I said a friend of mine was late to meet me for drinks in the meatpacking district in New York. And so I had like 30 minutes and I just wrote a piece and I submitted it. And then two weeks later it was Live in Mind bodygreen, my first author page, my first media feature. I posted it everywhere. Everyone took me seriously after that and I was like, brand, brand new. Didn't have a website, didn't have a Facebook business page, nothing. And the very first piece had nearly 4,000 shares. So you know that what that means for the views, right? Like, that's representative of like a lot more views. And I was like, this is it. This is how I'm going to grow my business. Like, ease check. Like it's free, it's credibility building. I didn't even realize the many other gifts that would come as a result of having the courage to just like put my hat in the ring for something like that. And so now I've been teaching that too because it does come naturally to me. Like just kind of creating ideas, making connections and it's such a, like it's such a wonderful skill. So having the ability to like, to know what works, to reach larger audiences, to create great content and just to remember, like, it's such a blessing. Like I call it the get to do list. Right? Like the things that I get to.

Do all the time.

Yeah. But like, I mean, I get to have conversations about my favorite topic, like with you right now. Is this working? Yeah, I mean, I guess it's working. If you look to my calendar as, you know what I've got to be here at certain times. But I don't know, I mean, this is thrilling. This would be as fun as, you know, us having wine, talking about men, you know, like, I would much rather this. Right. You know, so I just feel as if, like I'm appreciative of everything. If I see an opportunity, I will seize it unapologetically. And I also believe that if I can serve a few people with something, then it could potentially be millions. So just like set your sights for like bigger, bigger, bigger service and then good things happen.

I love that so much. So on the horizon for you, when you, are you a planner for the future or do you like wing it and see what the world's going to bring you? How do you look at that?

Yeah, I'm more of a winger. Yeah. But I love that. I also feel like it leaves space. Like, it leaves space for like some spontaneity and creativity. And I think like, you know, life, there are so many disruptions that happen in a good way, like good and bad. But no, I'm not a planner. You strike me as a planner. Tina.

Do you know I just. Stanton, I just did a business coaching sprint with her for 12 weeks and she was laughing her ass off at me.

Susie.

Because I am the person that has like the five year plan, the three year plan, the one year plans, broken into 90 day quarterly action steps, broken into weekly things like, like I. Yeah, I got spreadsheets. I've got everything. And she's like, how do you. Even if you're planting all the things you are, you're missing out on so many opportunities by just looking at your plan and not just seeing where the world's going to take you. And so next year is actually my experiment in going. If it's not fun, I'm not doing it. I'm going. I've missed travel so much for the last couple of years that I'm going to everywhere. I'll be in Miami in March, which is.

Yeah, we'll catch up for that. Yes, we will.

Cocktail and. And chat and then. Yeah, so I'm doing all of these. These different things and trying to just see where the wind takes me, which is a very different, very different scary thing for me, because I get safety from the system.

Do you?

Yeah, yeah.

Like, perceive safety. Right. Like you get a feeling safety. Yeah. So what do you know that could be like, who knows what can shift in the market? Who knows? Like, what else could just come your way? Who knows? Like, there might be a massive collaboration opportunity. Like, you just. It can flip everything, you know, There has to be a bit of room for the magic.

Yes. And this is what I'm learning.

This is what I'm learning. Yes.

This question is about you. Oh, my God. You can always tell when you interview coaches.

Hang on a minute.

Stop coaching me.

I'm not really a plan. I mean, I know. I know what I'm. I know, like, the next couple of months what my promotions are and if there's something that I've committed to and I know if I have, like a book release. But have you got, like a big.

Dream that you're going for?

I feel like I'm living it.

Yeah.

You know, like, I feel like I'm really in my dream. It's kind of like that old I expression. It's like about the fish. You know that one?

Yes.

How does it go again? It's like, yeah, like a fish sees another fish and it's like, I'm looking for the ocean, you know?

Oh, I was thinking the 3 second memory where they're like, yay, we've got this. And then they turn around, they're like, yay, I was thinking of Dory.

Oh, this is another. This is like an old.

Oh, no, I don't know that.

But. So there's a young fish and he asked an older fish, like, I'm looking for the ocean. And the older fish says, you're in the ocean. And he's like, no, no, this is water. I'm looking for the ocean. I think that's how we can live our lives a lot. And it's a tragedy. Like, I dreamed of, like, working for myself and, you know, going to parties on a Tuesday at 10 o' clock and, you know, and kind of going away. Like we're going away tomorrow just because I felt like it, you know, and having. Feeling supported and being able to write books and like, seriously, sometimes I feel like, can it all be real? Like.

But.

And it doesn't mean that I don't work because I do. Right. But I'm really enjoying myself. I'm doing what feels like. Like I said this conversation. I had two other. Like this today. I've got two great media pieces for two massive magazines here in the US about ease. But I get to write. Like, I used to read these pieces from other people and I'd be like, wow, how did they do that? Like, how do they get to like be in magazines with this amazing advice. And so I'm like, I'm enjoying the ocean. I'm not looking for it. Oh my God. When there's like. But of course, always bigger, like, always expansion. Yeah. Always more readers, always a big email list, always more revenue, always. I mean, that's the purpose, right? Expansion. And that's fun. And that's also when you're on the right track because people are connecting with what you're doing and more and more people want in. So I feel like that's my final.

Question for you is so I'm always talking about expansion as well and going for that. And sometimes people will say to me, like, but we just want to be content with what we have now. And I do find it difficult to explain that, yes, you can actually be perfectly content and happy and joyful with where you are, but still be thriving for expansion. But what's your take on that? Because you're obviously with that too.

Oh. Oh, my gosh. Happy where you are, eager for more. Happy where you are, eager for more. Like, I feel very blessed and I appreciate my life. I enjoy it. I, like, I really do enjoy myself. You know, it's almost like a bit offensive to some people. I take myself out to lunch. Lunch. I'll write myself a card saying how much I appreciate myself. I'll kiss myself in the mirror. I love my. I allow myself.

If I meet every now and then, that's.

Do it. Why not? You know? But if I fail at something, I don't judge myself. Like, I won't do that. I'll go look. You know I did my best in that moment. Is that true? Yes. Okay, that's enough. It's all I can do, you know, but certainly very like content. But no, very hungry and very eager and they can completely coexist. They're the same thing, right? They're the same thing because the joy is an attractor. Right. And like the joy that you feel means you're present. Right? Of course. And then that presence is a magnetizer for so much more. So I think that they're not contradictory whatsoever. They're completely aligned, happy where you are, eager for more.

I love that. Perfect note to finish on. Thank you so much for your time and your wisdom and everyone. Let it be Easy is out November 9th. You can order it globally. Thank you so much. Susie, you're amazing.

Thank you, Tina. I love you.