This is a YouTube video titled "Episode 229" containing a conversation involving Tina Tower and another speaker discussing the importance of building relationships and networking in business, including strategies from traditional to online business models. The discussion emphasizes long-term meaningful connections and reputation as key to business success.
When it comes to.
Connecting with people and building those relationships, a lot of people go, well, I want to do that, but where do you actually start in doing that? Because I do think even though now like people would call online business not a traditional business model, but I think even, even with our business model, it is all about relationships, connections, networking, word of mouth, like your reputation. It doesn't matter what business you're building. One only builds and lasts when, when you get that right. But how do you, how did you start doing that? From a small town?
Yeah, yeah. And you know, and what I did in my accounting practice, Tina, when we didn't have the, the Internet as much, we didn't have social media, I advertised in the white pages and like, you know, but what I did in that practice, I'm doing exactly the same thing in this business. So it's all been about like playing the longer game, not doing things, not following the lead of others just for sake of it, and really having meaningful long term relationships.