This is a YouTube video titled "Finding Your Authentic Brand Embrace Your Unique Style and Stand Out" containing a monologue by Tina Tower recorded in June 2024. Tina discusses personal branding strategies, emphasizing authenticity and embracing one's unique style rather than conforming to others' opinions or trends.
I have some friends that are super dry and witty, and so they really double down on that dry and witty. I have some friends that are really introverted and don't like talking to people ever. So they do a lot of marketing without their face. I have people that are so incredibly extroverted and what they do online, I go, I would never, could never do that and should never. And so the one thing that I want to say is, when you're looking at what your imagery is and what brand you want to project, really try and settle into, what do you like? And this is where, like, I'm not a fan of, like, workshopping your brand board, for example, so, like, putting it into a Facebook group and going, hey, guys, do you like this color more or do you like this color more? I mean, everyone has look at art, for example. I mean, look at my background. I got someone on the other day who was a videographer that I was talking to, and he's like, that is a terrible background that is so busy and so much going on that I think you should, like, take it all out and just have a blank, white background. I'm like, dude, you don't know me yet, but I am not a blank white background kind of girl. And this was the thing. For a lot of people, that's going to be too much, but for me, I like it just so and so. You've really got to go into what is right for you. Don't worry about what anybody else likes. This is branding that you have to look at so much and you have to embody for hopefully years of the success throughout your business.