A talk on why salespeople adopt fake personas and lose their authentic voice. The speaker argues that sounding too polished backfires, and that selling works better when you stay yourself instead of performing a version of who you think you should be.
Reason number one is you're selling like someone that you're not. Now the problem with that is if you are like often I know that you've probably seen webinars, right, where people are talking about their program, they're teaching something, they're in their groove, they're in their flow, they're loving it. And then all of a sudden there's like this messy segue and then it feels really icky when someone goes into their sales period. That is usually because people are feeling like they need to be someone else in order to sell, whether that is because they're wanting to sound too polished or too persuasive or like quote unquote professional. It usually is adopting a Persona that is not your own. And so in doing that, you lose a bit of your authentic voice. You lose that feeling of talking how you were talking when you were coming comfortable. And so a lot of that is getting that level of comfortability there.