HEB Podcast Hello Funnels

What is your definition of a simple funnel, and how do you resist the temptation to overcomplicate it when we have so many different things that we can incorporate in?

First of all, need to decide what the objective of the funnel is most. Unless you're a total unicorn, we're kind of. Gone are the days where, like, one funnel can solve all of your business's problems. So I normally like to try and go, all right, is this a funnel? Is it trying to solve the problem of I need more leads and I need more that, you know, without paying lots of money for them? Or is this funnel solving a problem of I need to be making more consistent sales, and there's always a little overlap between the two. But I think it's important to decide, like, what's the actual most important thing, and then from that you choose what's then therefore going to be the easiest to sell offer. Some offers work better on Evergreen than others, and it's usually those ones that are a bit easier to understand that haven't typically needed phone calls to convert. Like, something that someone can. They can see it, they can get a bit of information about it and, you know, be able to make that decision.