Her Empire Builder Show Ep 292

Information is everywhere, especially with AI that's come in. Information is so easy to come by. What is hard to come by is a trusted guide who has been there before, who can take people through that transformation for them, so they're not flying blind. Because, let's be honest, you can get a lot of information from ChatGPT, but what do you do with could be right, it could be not right, but how do you put it all together in a really succinct way? And so that is what people are buying your course for. They're buying your course. So you guide them through that transformation so that they can get to where they want to go the quickest, easiest, fastest way that they possibly can. And so, by you tapping into emotional storytelling, you're illustrating to people that you are the guide for this.