A talk on balancing free and paid content for your audience. The speaker explains how to teach the what without giving away the how, so people get real value from free material without losing incentive to pay for deeper instruction.
I mean, I have this debate with people quite often in how much free content do you give away? How much do you give in podcasts? How much do you give in webinars on lives, on anything that you're engaging with your audience for free? And I have a really clear line with that is I will often teach the what but not the how in free content. And so that, to me, is a way of keeping the how for paying clients, but giving enough value and enough exposure to free content consumers that they can figure out what I'm all about and if they are the right fit for the programs that I have. So I think that that needs to be a really clearly defined thing, but it's always giving value. So I know that every time someone comes to a webinar or every time someone's listening to a podcast episode, I want to make sure that when you finish, it's ignited something of value, whether it is different ideas or whether it is something pract. When people are giving time, you want to give some value back in that you don't ever want to disrespect somebody so much by taking literally our most valuable thing that we have, which is time. So I think know your audience, serve them really well, add massive value on the other side.
