HOW TO USE AI (Chat GPT) to CREATE CONTENT THAT GROWS YOUR ONLINE COURSE BUSINESS

Hi, friend. I am Tina Tower, the creator of her Empire Builder and host of the Female Course Creator Show. And lately I've been talking a little bit about AI and I've had a lot of people ask me more questions. So here it is, here's the demonstration because it's one of those things that people are getting worried about it, like, is it going to. The robots are going to take over the world? And it's something that I really think that if you can harness its power with, what it's going to do is supercharge your ability as a course creator and a thought leader to repurpose your existing content and to do a whole lot more in a whole lot less time. So I am very, very against just abdicating the responsibility of creating your content to AI. But what I am for is being able to use it to help you to bring your thoughts and ideas to the world and serve your clients better. And so there's a few different ways that we can do that to, to help it and to really work with it so that you can get the best result and so that you can ensure that you market so beautifully to your audience. Because we know as course creators, so much of the success of our business comes down to the marketing and having good marketing. And what the concern is with AI is that you're going to be in this sea of sameness. And what I want to show you today is how to avoid that same sameness and how to really get your blend in there and take advantage of it so that it can help you to grow and to still sound like you and still be your ideas in there as well. So there is a few different types of AI that I have been playing with. Answer the public is something that I have. I've linked all of them below as well. But answer the public, this is something that I have used for a really long time. Chat GPT is like that on steroids. We've used that. We've used Copy AI, we've used Canva magic, right? We've used Capture show, we've used repurposed IO, we've used Jasper AI. What I love about ChatGPT is everything that it can do. So let me show you how we're using it so that you can take advantage of that as well. All right, so let me get myself nice and small here and we will rock and roll. So Chat GPT, it's free. We love that. So we're going to start off just with some really simple questions to it. So one of the things for me is ideas for what to create reels on. Like, what are the problems? Sometimes you feel like you're saying the same thing over and over again and you can run out of ideas. I love to use this to, like, solve the writer's block. So one of them that I can ask and all of the questions that I'm showing you and the way we're using this, you can go to Tina Tower.com forward/AI and I have put all of these on a document for you so you can copy and paste away and use them as well. So we're going to ask what are the top 10 problems female course creators are facing? For each problem, give me six points that I can talk about. So what this is doing is going, all right, here are 10 problems female course creators are facing. For each of those, what I can do is create a real out of them. I can put my phone out and I can go, all right, are these. First, do I agree this is the biggest thing? Like, do I agree? Is this something that I actually agree with? And then I'm going to use them as talking points and go from there so we can see how fast it is happening. Now I can see lack of visibility and promotion. Right. That's something that I can just go even without looking, looking at the dot points. Lack of visibility and promotion is something I can just go and talk about. So it's giving me that idea. Overcoming imposter syndrome. All of the different talking points here, I can then go and create carousels out of, I can create reels out of, I can create blog posts out of. So I'm using them to generate the ideas in there as well if I want to get even more than that. So we can just, just wait. We've got, we've got 10 coming. So there's a few I'll go on. You get the idea of how it's going throughout that one. All right, let's go into a new one. If I just want reels topics. So one of the things that I'm doing personally in my business is just talking and doing the face to camera reels. Just sharing the thoughts in there. So I don't want detailed responses. I just want 20 topics. What's 20 topics that I can use to help female course creators build their business? Awesome. I'm going to talk for 60 seconds about each of these. That is going to be amazing. So it's going to do all of that. If I'm there and I'm like, okay, defining your target audience. All right, what Should I say about defining your target audience? Where should I start with that? First of all, I would say if I don't know where to start with that, I probably shouldn't be doing my job. But let's say I'm having a day and I've got massive writer's block. I could then go, give me three dot points elaborating on each of those. Please always be nice to the AI. And then it will generate that and it'll come again, defining your target audience, and it will put the dot points underneath. All right, here we go. Here are three dot points for each of the 20 topics. Let's go. And off it goes. Oh, my gosh, it's so beautiful, right? Like, it just really does help you to create. So because you're thinking about the questions. And then I would never just copy and paste from here into anything that you're ever going to produce, but it does just get those ideas sparking. And as creators, we've got to get a lot of those ideas sparking. All right, so what I'm going to do now is I'm going to show you how to do blog posts. So say you want to write some blog posts. You're just wanting to get some SEO up on your website, which is so important. A lot of us, we spend a lot of time on social media because that's where we're getting the interaction. That's where we're getting the feedback without realizing that blog posting is not dead. Blog posting is so good for the SEO on our website. So we can do things like this and go, all right, write me a blog post that's around 500 words long and has some humor in it. So I'm trying to get it to be a bit cheeky, how to attract your perfect customer. So it's going to. Then write me a whole blog post that's 500 words long in how to attract the perfect customer. It's going to put some little cheek in there, but it's still not going to sound like me. So this is what I'm going to show you next, is how to get it to sound like you. So what we've got here. So it's trying to be funny. Attracting your perfect customer is like fishing in a crowded lake. There are so many fish in the water, but only if you are right for you. But boom. Okay, so we've got all of the steps. It's actually pretty awesome. So it's going to continue and do all of this. But even though it's super fast, I don't want to sit here and, and watch it do its thing. I think that is pretty, pretty evident what it can do. So what I want to show you here is this is something that I have prepared earlier is my whole how you get it to sound like you. So I have a podcast, the female course creator show. So what I have done is put, put that podcast into Otter. AI Otter will then transcribe it. And so then what I'm going to do is I'm going to ask it here. So I've asked it at the start. Here's a transcription of my podcast. Can you create me a brand voice guide from that that I can use to help you to know how to write and sound like me? So what I want to end. And then we start with the. There's the transcription. So let's see what it does. So we've got that there. Now it's giving me a brand voice guide. So it's got right my tone. My tone is inspiring and encouraging. Mission to ignite ideas. Encourage massive inspired action. Oh my gosh, it knows me so well. Women having a million dollars by 2025. There's 100 women going to make a million dollars a year by 2025. Focus providing quality, comprehensive business education and prioritizing client feedback and results. All of this. So it's got me pretty pegged on that. So, so now I've got this brand guide that I can copy and paste. So when I had here write me a blog post and it's called this, now what I'm going to do is I'm going to do this and I'm going to say write it again. Let me copy and paste from over here. Please write it again. But use this brand voice guide. Now let's see what it does because now it's going to take some of the language that I use and the vibe that I have to inject my personality into it. So it's starting to sound more like me and less generic. All right, so you're ready to reel in your perfect customer and make a splash in the online course world. Grab your fishing rod, let's get started. Why is it obsessed with fishing? What I would do next is go, can you write it again? And leave out any reference to fish? And it will. You can keep refining and keep going on that. So the brand voice guide is something that I would definitely recommend creating within chatgpt so that when you ask it to create anything for you that's more elaborating on just dot points, you, you can get it pretty specifically in your voice guide. What I'll add to my brand voice guide is please no references to phishing. Don't care about phishing, because look at how much it is on fishing. Okay, so we'll do that. Now the other thing that I want to do, let's have a try of something else here. So one that I did earlier. Here we go. Is we've got an interview from a podcast. So here's an interview that I did with Natalie McNeil. So an interview I did with Natalie McNeil, which is amazing. Can you please take this interview and write a 500 word blog post summarizing it? Okay, so what I don't have to do is copy and paste it in there that quickly. It has found information on Natalie and it has found information on my podcast. Amazing. So now when I do my podcast and I'm like, all right, what should I write on Instagram? Like, how should we summarize it on the landing page? Look at this. It's incredible. It's just telling me all about Natalie. She is amazing. Look her up if you don't know her already. So that's some of the ones that I want to show you there. I really do like it when we use it for podcast transcriptions. And using a podcast transcription, you can then say, all right, give me six dot points to talk about from that. Or abbreviate this like we've abbreviated in a 500 word blog post. We can also do it in many different ways as well. So say, you know, break it down into dot points or different things. Okay. So another one that I want to show you is I created a carousel post for Instagram from my own brain, had a. Had a moment and a profound thought, and wrote out this, like, caption carousel. So I came up with this quote for Instagram. Can you please write a caption to go with it? Keep it light, fun, inspirational, and a little cheeky. All right, so let's put that one in there and see what it says. So I'm talking about how to create a successful online course. So it's got it here. Okay. Unleashing your inner expert and sharing your knowledge with the world, because success is in delivery. Master. That's awesome. Thanks. Can you please make it longer, like about five sentences, and include some dot points? All right, then we can elaborate on that. Sure. Thanks. So you can keep going. I mean, I've had so much fun playing with this and going, well, it's not quite right. What does it look like if I ask it this. What does it look like if I ask it that now? I can get that and just use that caption to go with the carousel that I've created. What I would do is tweak it a little bit. So let's get the brand guide back again. That's great. Please rewrite it using this brand voice guide. And what I can do then is see which do I like better, which sounds like me, or do I want to grab bits from each one. All right, so what's it's got different here at her Empire Builder. We're here to inspire you and encourage you every step of the way. Yeah, we are. So it's just put a little bit more pizzazz in there as well. Let's ignite ideas and inspire massive action towards your business growth and success. Has to be. Yeah, in there as well. Okay, so that's some of the questions and examples that I wanted to be able to give you to show you how you can play with ChatGPT and get it working for your business. Things to always remember are make it sound like you. We don't want to be generic. We want to keep it in your brand voice. We want to keep it in your thought leadership. But if you have a play repurposing the content you already have. So if you've got a stock library of podcast episodes, transcribe them, put them in, get them to repurpose in podcast, in. Sorry, in blog posts, in captions and carousels, and all of the different materials that you can write. If you want to separate between Instagram and LinkedIn, you can ask it to write it in more of a serious tone and then it will put it into LinkedIn, keep it playful, keep it in Instagram. You can just have conversations and keep getting reiterations until it's perfect for you. And then it is so much easier to go out there and share your beautiful knowledge with the world. So if you want to have all of the questions that I've asked it so you can copy and paste Those, go to Tina Tower.com AI and have so much fun. If you use this and create something, make sure you tag me on Instagram so I can see it. Tina underscore Tower. Have so much fun.