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15 Jun 2024

A speaker shares how they overhauled their messaging to improve visibility and attract their target audience. They discuss the courage required to change course and the real traction they gained afterward.

A speaker shares how they overhauled their messaging to improve visibility and attract their target audience. They discuss the courage required to change course and the real traction they gained afterward.
I needed a fabulous lead magnet and I needed to be more visible. That was the two things that, if I would think about what you have taught me really well, and this is the direction I'm going in. That's taken a bit of courage, but it has landed much more for me. And also then traction has started to move more in terms of that magnetism to the women that I want to work with. So that took a little bit of courage to change that messaging.

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