This is a YouTube video titled "Overwhelm is a deal-breaker." featuring Tina Tower speaking about improvements made to onboarding processes to reduce participant overwhelm and attrition. The content, created in January 2025, focuses on the introduction of a "momentum path" that significantly decreased early dropouts in new cohorts.
One of the best things that we introduced in the last year was our momentum path. We were getting about every time we had onboarding a new cohort start, we would have about three people leave in the first 30 days because they were overwhelmed. Like, that was the reason. Every time they were like, it's just too much. I just can't hold it in my brain at the moment. I'm out. And so that's why we introduced the momentum path. Since we've done that, I think we've had one person leave in the first 30 days, in the last two intakes. So, so much better odds being able to go. How can you lessen that overwhelm? There is also like with onboarding, we will get people all the time reply to the email that lists the calendar saying, where do I find when the sessions are on every single time.