A breakdown of evergreen versus live-launched courses: which model works for your business. Evergreen runs constantly with passive income potential. Live launches create urgency and community momentum but demand more upfront marketing work.
So also, like, I found, for me, I felt disconnected when I do Evergreen. Like, it's still for some people, they love this, but. But to me, I feel like it's super weird when people tell me, I've done your programs and I have no idea who they are. And that is a lot of people's dreams. I like being connected to people and knowing their names and knowing who they are in there as well. But you can. You can feel a bit disconnected if you're not actively engaging with your audience. It's really a lot more difficult to know what are people finding difficult? What are their struggles? What are their objections. I feel like I, because I run live launches, always have a finger on the pulse with where the trend is going in the online course industry and what people are feeling and the sentiment that's happening at the moment. Whereas if I wasn't running those live launches, I'd feel that disconnect, and I wouldn't really know because I can't talk to as many people. So what you want to figure out is which one is right for you? Now, like I said, I like a combination of both. I like having live launches, but then we also have our evergreen funnels that are there designed to. To get over the objection of joining her Empire Builder, which is our live launch program. And so what I mean by that is, with Idea to Launch, which is our evergreen program, people can come in in different ways. So to give you a little example of our evergreen funnels, we have hello World, which is our $27 offer, which people come in either directly into that $27 offer. And when I say they come in, they're coming in through ads. So Google Ads, LinkedIn ads, YouTube ads, Facebook ads, Instagram ads, all coming in through ads. The other way people come in is through podcast episodes. When I'm on other people's podcasts, they're coming in through speaking engagements, they're coming in through Google searches. So they're coming in in all different ways. But when people are coming in, they'll either come in through the lead magnet, which then is free, and then the thank you page of that lead magnet takes them into hello world, which is $27, then after hello World, taking them into idea to launch. So that way people are being able to complete that program, and then they'll be ready to start her Empire Builder. The other funnel we have going is through deadline funnels, where people go straight into a prerecorded webinar, which then sells straight into Idea to launch. And so at the moment we're testing all of these different pathways to see which ones are most optimized, not for the amount of people that we get in, but but the most revenue we get on the back end. And then the other thing we want to optimize for is the most amount of conversions into her Empire Builder. Because our end game is to get the most amount of people as we can into her Empire Builder membership. And so it's not just about how many people can we grow our list by? Because, you know, that's a vanity metric. It only matters if those people are getting that great transformation going through our program and then wanting to join our membership and stay in there in that community with us as well. So the questions to kind of ask yourself to figure out which one's going to be right for you is do you thrive on energy or do you crave consistency? If you like the more consistent mathematical equations, then Evergreen may be the way for you. If you enjoy interacting with people, if you enjoy the excitement and the buzz and the creativity, that then live launching is probably going to be more your style. I would ask, is my offer fully validated? If your offer is not fully validated, run it live first. Run it live to test it, get out any kinks and then once it's working, then move it on to Evergreen. The other is do you have an engaged audience or a traffic strategy? So with live launching a lot easier. Like to me, running a live launch in itself is such an extra incredible marketing activity. Sometimes when people are first starting out and you do your first live launch, you know we're sold all these things, all these dreams in going, you know, you can make $100,000 in your first launch, which is possible. I have seen people do that. But more often than not, you're going to sell about five things in your first launch. Five to 10 people will join that first launch. And so with that, you're not going to make a huge amount of money, but what you are going to do is you're going to build that database, you're going to get people that now know what you're talking about so that you can learn, you can refine your offer, you can refine your messaging and then next time, that second launch, that's the one that's then going to hit it. And you don't really get there if you are just running through Evergreen funnels at the start because you're not getting that feedback. You're not seeing what's landing with people and what's working in there as well. The Other question I would ask yourself is do I need cash now fast or do I want to scale for the long term? If you need cash fast, go live every time. If you have the patience and the timeline and you want that consistency, Evergreen can work, but it is going to be a slower burn. So that is why every time, when people are in their first couple of years, I encourage you to live launch and I encourage you to live launch often in there as well. Now like I said, there is a hybrid sweet spot. I don't think it needs to be this or that. I think you can have this and that. I think that Evergreen all year long plus like one to two live launches a year is the sweet spot. Is the perfect scenario if you're wanting to build that six and seven figure course business in there as well. I would also like, yes, run automated funnels, like an automated webinar funnel. Beautiful to have in your office suite, but still add a live webinar occasionally. So if you've got, you know, if you can run 4, 5, 6 live webinars a year, that's still going to give you that connection with your audience that you're going to need in there as well. So always test your ideas live so that you can get that immediate feedback and then move your winning things into that Evergreen funnel. It is the best and most sustainable way to be able to do it. All right. I hope that helps. I hope that you know that you can do any business model that you, that you absolutely want to. There is the right one to be able to fit for you and when you get the right one that's so aligned with you, that's when it's going to work not only for you, but it's going to reach more people and really click with your audience as well. Happy launching.
