This is a YouTube video titled "What no one wants to tell you about running an online course business" containing a monologue or talk recorded in June 2025. The speaker discusses various business models for online courses, emphasizing the importance of finding a personalized approach that aligns with one's values and goals rather than following a single prescribed method.
Here's what no one wants to tell you about running an online course business. There's actually no one right way to do it. You can live launch, you can go evergreen. You can do a mixture of both. You could run short courses, long courses, memberships, you can teach live, you can prerecord everything. You can host in person events or you may never meet your community in person. You can go low ticket, you can go high ticket. I have clients with highly successful, profitable businesses and their models completely different. The key is to find what works best for you and your idea. Ideal customer, a model that delivers the transformation they want without sacrificing the life that you want. So I want to tell you, don't chase someone else's strategy or believe people when they say their way is the only right way. Design a business that fits your values, your energy and your version of success that one will feel the best.