A coaching client wanted every Friday off but work always got in the way. Tina Tower argues you should design your business around the life you actually want, not chase growth for its own sake.
So we're doing one on one coaching. And she said to me, my goal is to have every Friday off. And I was like, so why don't you have every Friday off? She was like, there's always something. I can never take the Fridays off. The good part is I don't have appointments on the Friday, but I never take the day off. And you know, I was looking at that and going, that is the business running you instead of you are running the business. And we don't want to have that. We don't want to have that take place. We don't want to grow for the sake of growth. We want to have a business that's serves your life, whatever that looks like. So for me, that looks like a whole lot of travel. One of the keys to success is going, what are the things that are most important to you? And how can you architect the business design around that to give you the life that you want? Because the effort has to be worth the reward. Otherwise what are we even doing here?