+1 #1160: High-Hanging Fruit

Hi, this is Brian. Welcome back to another Optimize plus one. In our last plus one, we spent some time with Tim Ferriss, setting some unusually large goals and thinking about the fact that those jumbo goals can often be paradoxically easier to reach than the realistic goals that everyone else is going after. Of course, as we dream big, we'd be wise to rub that audacious goal up against reality. Whoop style. But first we need to start with the wave the wand wish of what you'd really like to create. Too many people start with the obstacles and as a result, never give themselves the permission to really dream about what they really want. So today I want to chat about another way to think about this idea. Let's dig up our Philosopher's note on Smart Cuts by Shane Snow. Turn to page six, please. Final Big idea of that note here's how Shane puts it. I quote the high hanging fruit approach, the big swing is more technically challenging than going after low hanging fruit. But the diminished number of competitors in the upper branches, not to mention the necessary expertise of those that make it that high, provides fuel for 10x thinking and brings out our potential. Big causes attract big believers, big investors, big capital, big name advisors and big talent. They force us to rethink convention and hack the ladder of success, to engage with masters and to leverage waves and platforms and super connectors to swing and to simplify, to quickly turn failure into feedback, to become not just bigger, but truly better. And they remind us once again that together we can achieve the implausible end quote. Now Shane shares that wisdom on 10x thinking in a chapter featuring Elon Musk and his commitment to colonize Mars. Note Every time I think about Musk's commitment to colonizing Mars, I laugh. That is some epic thinking. So what's your big goal? What's a 10x version of it? Remember that although technically more difficult, 10x goals are often, paradoxically easier to accomplish than 10% goals, once you stretch yourself to 10x thinking you might, just like Elon Musk's rockets, leave the gravitational pull of more pedestrian ideas and enter rarified air with fewer competitors and and more opportunities to attract big Support. That's today's +1. What's your high hanging fruit? And what's your next domino? And what can you do today to make some progress? Get on that. Give us all you got today. Pretty please. P.S. don't forget the fundies. You're going to need all the energy and antifragile confidence and emotional stamina you can get as you go for it.