+1: #515 Running Experiments
17 Dec 2025 · 0 min
A short podcast episode in which Brian Johnson urges listeners to embrace ignorance and run personal, scientific experiments in daily life. He uses historical anecdotes (Columbus, Amerigo Vespucci, mapmaker Martin Waldseemuller) and a Ralph Waldo Emerson quotation to illustrate the value of admitting 'I don’t know' and treating life as a lab for iterative learning. The episode closes with a call to measure behaviors (sleep, diet, online habits) objectively and to apply findings to gain practical power.
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Hi, this is Brian. Welcome back to another Optimize plus one. In our last plus one, we talked about Professor Harari's two world maps. One created before the scientific revolution that was all filled in, including areas they knew nothing about. And one after that had plenty of empty spaces accounting for all the things they didn't know. Then we talked about your maps and hopefully we all added a good deal more empty space in our maps, especially that space outside our comfort zones that leads to the unknowable zone of our infinite potential. Today I want to chat about the importance of running our own scientific experiments. Of course, admitting our ignorance is an absolutely essential first step to gaining new knowledge. But then we've got to throw on our lab coats and get to work. But before we go there, how about another quick little history lesson? Here it is. So we all know that Christopher Columbus discovered the continent that became known as America. But you know what? He refused to believe it. He when he landed on the Bahamas, he thought he had discovered islands en route to East Asia. As Professor Harari puts it, he called the people he found there Indians because he thought he had landed in the Indies, what we now call the East Indies or the Indonesian archipelago. Columbus stuck to this air, Harari tells us, for the rest of his life. The idea that he had discovered a completely unknown continent was inconceivable for him and for many of his generation. Then get this. America was mistakenly named by mapmaker Martin Waldseemuller, who thought explorer Amerigo Vespucci discovered it. As Harari says, there is poetic justice in the fact that a quarter of the world and two of its seven continents are named after a little known Italian whose sole claim to fame is is that he had the courage to say we don't know. Alright, back to the scientific optimizing today's +1. Let's throw on our lab coats and goggles and grab our clipboards. It's time to run some experiments. In fact, let's follow Ralph Waldo Emerson's wisdom and make everything an experiment. My hunch is you're familiar with this quote. Emerson tells us all life is an experiment, that the more experiments the better. But the full passage is even better. As Ralph says, do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make, the better. What if they are a little coarse and you may get your coat soiled or torn? What if you do fail and get fairly rolled in the dirt once or twice up again, he says, you shall never be so afraid of a tumble. So my dear, scientifically experimenting ignoramus optimizer friend, what experiments have you run lately? Let's measure our little and big tests as objectively as we can, making the connection between the mundane things like when I eat that, my nose gets stuffy, and when I'm online late at night I sleep poorly and that diminishes my energy and optimism, which makes me grumpy, which slows down my actualization to whatever else you might need to shine the light of ignorance on. And of course, we need to take that data and apply it to our lives. As Harari points out, it's applied scientific knowledge that leads to power. We can only gain new power by moving from theory to practice. So again, my dear, scientifically experimenting ignoramus optimizer friend, what data have you gotten from recent experiments? And most importantly, how will you apply that knowledge to your life today? Here's to your lab coat and clipboard. And don't forget the goggles.
We hope you enjoyed this episode of Optimize with Brian Johnson. To find out more, go to Optimize Me.
Sa.
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