+1: #545 Being a Champion
17 Dec 2025 · 0 min
Brian Johnson discusses his quest to become a Spartan World Champion, crediting coach Ben Bergeron's book Chasing Excellence. The key difference: champions focus on daily effort and process, not on talking about being one.
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Hi, this is Brian. Welcome back to another Optimize plus one. In our last plus one we talked about my mission to become a Spartan World Champion. My heart skips a beat just saying that. Which by the way is a good reverse indicator, as my Yoda would say. When Phil and I chatted about my contemplations about raising my standards and going all in on the Spartan mission, he told me that I must go for it or the universe will fire me from my job. So here we are. So the title of that last plus one was becoming a champion. Today's is called being a champion. We're going to talk about another coach of champions, Ben Bergeron. Ever heard of him? If you don't know who he is, have you ever heard of CrossFit? If you're alive and into optimizing, my hunch is you almost certainly have. One more question. Have you ever watched the CrossFit Games where the world's best CrossFit athletes get together and see who is fittest on earth? Those world class CrossFit Games athletes are absolute beasts. As in astonishingly strong, skilled and tough. Only 40 men and 40 women in 40 teams make it through the regional qualifiers to the World Championships. Most of the athletes who make it there are just happy to be among the world's best. But a select few are there to win it. Those are the athletes Ben Bergeron coaches. In fact, he's coached his athletes to six World Championships. In 2016, he coached both the men's champion and the women's champion, which is kind of crazy awesome when you think about it. All of that to say, Ben wrote a great book called Chasing Excellence in which he shares his approach. We'll chat about it a bit more in the next few plus ones. Today I want to focus on one simple point. He and his athletes never talked about being champions. They were too focused on acting like a champion. Now here's how two time champion Katrin Davidsdotter puts it. Though I moved halfway around the world with the goal of making it Back to the CrossFit Games, Ben and I never actually talked about the games. We didn't talk about qualifying, we, we didn't talk about finishing in the top 10. And we certainly didn't talk about winning. What we did talk about was giving full effort in every single moment of every single day and becoming the best we could possibly be. End quote. Today's +1. You may or may not have aspirations to be an official champion of anything in your life. Of course that's fine. Although I'd encourage you to think for a moment about what you could be the absolute best in the world at. Jim Collins's Hedgehog style. Check out that plus one. But if you're this far into this plus one, I'm going with the assumption that you're at least moderately committed to optimizing. So reach over to the virtual stovetop in your mind, turn the heat up to 212 degrees, and think about you at your absolute best. Then be that version of you today, moment to moment to moment. Put your old identity on a permanent vacation and act like a champion.
We hope you enjoyed this episode of Optymyze with Bryan Johnson. To find out more, go to Optimize Me.
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