Brian Johnson delivers a short +1 micro-lesson titled "The Law of Diminishing Intent": he explains that the likelihood of acting falls the longer you wait after an initial inspiration (attributing the phrasing to Jim Rohn and echoing Tony Robbins’ advice to take immediate and sustained action). The video then pivots to a promotional segment describing Brian’s Optimize membership—its purpose (helping members become the best version of themselves), benefits (Philosopher's Notes, masterclasses on goals, nutrition, movement, sleep, meditation, productivity), and a stated community size (over 10,000 premium members).
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November 14, 2017
Over 10,000 premium members
Optimus — meaning "the best"
Chapters
You're watching an Optimize One with Brian Johnson. Unlock the full Optimize experience and join over 10,000 premium members at Optimize Me. Hi, this is Brian. Welcome back to another Optimize One. In our last plus one, we talked about the fact that speed is a force. Jim Rhone said the same thing a little differently. He told us about the law of diminishing intent. Here's the basic idea. He says the likelihood of doing something diminishes the further away you get from the initial moment of inspiration, which is so true. And your confidence erodes as well, which is not a winning combination. Jim Rhone's protege, Tony Robbins echoes this wisdom as well. He tells us that we must never leave the moment of inspiration without taking action. Then we need to follow that up with with sustained, massive action. That is super powerful. Remember, don't let your intention to do something diminish. Seize the opportunity. Take massive, sustained action. Speed is a force. Stay grounded and use it wisely. Today's +1. Got anything in your life that could use some energy? Get on it. Hey, this is Brian with a quick question for you. Do you know what the word optimize literally means? It's from the Latin optimus, which means the best. In our case, we're talking about helping you create the best version of you. So another quick question. What's the best version of you look like? How does that version of you show up in the world? Well, helping you be that version of yourself all day, every day is what our optimized membership program is all about. Now, we obviously give away a ton of content for free and we give our 10,000 premium members a ton More members get hundreds of Philosopher's notes, which are 20 minute book summaries that help you apply the best big ideas from the best optimal living books to your life today. Plus members get dozens of hour long optimal living 101 masterclasses, more wisdom in less time for your busy life on everything from the science of setting and achieving goals, how to optimize your energy via the fundamentals of nutrition, movement, sleep and meditation, and how to be super productive day in and day out. While of course enjoying the whole process. Every facet of your life optimized and equals you at your absolute best.
