17 Dec 2025 · 3 min
Brian Johnson introduces the micro prospectus, a daily plan to move your life forward. Fill in the big 3 × 2 (Energy, Work, Love × Identity, Virtues, Behaviors) in as few as nine words using the Carpe Diem journaling practice.
You're listening to Optimize with Brian Johnson. More wisdom in less time. Hi, this is Brian. Welcome back to another Optimize plus one. Not too long ago we talked about the fact that the word prosperity literally means to go forward with hope. Then, as you may recall, I challenged us to take some time to create a prospectus that inspires us to invest in the project that is our masterpiece lives such that we consistently move forward with hope. Then I realized that this is pretty much exactly what we're trying to do with our coaches on a daily microprospectus level via something we're calling carpe diem journaling. Carpe diem sees the day. Check out that +1. How create a micro prospectus. How? Well, one way is via the big 3 times 2. Energy plus work plus love times identity plus virtues plus behaviors. In very short, identity. Who are you at your optimist best? Energy, work, work and love wise. Virtues. What virtues do you embody as you express your best in each of those identities and then behaviors? What's one thing that best version of you would do today? Energy, work and love wise. That's it. Carpe diem. You can do the whole thing in a minute by writing nine words. Or you can spend a few more minutes if you feel so inspired. Super simple micro prospectus. When? Today? Tomorrow? The day after that. Stoke the fire of hope and prosper. By the way, we'll be unpacking this whole process a lot more in our upcoming mastery series. For now, we've got a link to a little one page journal sheet you can play with. It's our carpe diem journal sheet. And we've got another link to a video with Michael Balschan from our coaching program showing you how to rock it. We hope you enjoyed this episode of Optimize with Brian Johnson. To find out more, go to Optimize Me. Hey guys, this is Brian with a quick little P.S. i'm really excited to let you know about an event we're working on. Plan is to make it the premier self optimizing event of 2020. We're calling it Optimize 2020. You the modern hero. Basic idea. Five days, 101 world class luminaries, 1 million people. You can learn more and get your tickets to the online and offline event at Optimize Me2020. Again, that's Optimize Me2020. Hope to see you there.
