+1: Hope: Leadership’s Secret Sauce - How to Increase Engagement from 1% to 69%

17 Dec 2025 · 0 min
Episode

17 Dec 2025 · 0 min

0:00

Short podcast episode in the Optimize +1 series by Brian Johnson that argues hope is a core leadership capability. Brian defines hope as "the belief that our future will be better than our present," contrasts it with hopelessness, and claims that leaders who fail to inspire hope will see about 1% engagement while leaders who successfully inspire hope will see about 69% engagement. He closes with a practical prompt: list ways the future will be better and share that vision with your team. The episode includes brief promotional intros/outros directing listeners to Heroic.us and Brian's book.

Questions this episode answers

Brian Johnson.

"The belief that our future will be better than our present."

1%.

69%.

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