#1: How to Optimize your behavior design (B = MAP!!) (Note: Start with Trigger-Prompts!) (#31)

17 Dec 2025 · 16 min
Episode

17 Dec 2025 · 16 min

0:00

BJ Fogg's behavior model says Behavior equals Motivation times Ability times Prompt. Brian Johnson walks through how to hack this: change your triggers, shrink actions to tiny steps like one breath of meditation or two push-ups, and remove friction. A visible meditation cushion or hidden phone changes what you do without willpower.

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