+1: How to Use Our Optimizing Tools - Hint: Practice THE MOMENT You Need It
17 Dec 2025 · 0 min
Brian Johnson used two mental cues, "bring it on" and "I'm excited," before giving a keynote to 60 CEOs. His coach's key insight: use these tools the moment you notice anxiety, not later. Catching the glitch early meant less wasted energy and better performance.
Hey hero, if you're enjoying these daily plus ones, make sure you head to Heroic us to access a ton more resources to help you move from theory to practice to mastery and express the best, most heroic version of yourself today. And now, here's Brian with today's plus one.
Hi, this is Brian. Welcome back to another Optimize plus one. A little while back we talked about the keynote talk I was getting ready to present as part of the Pritzker Group Venture Capital's annual event for 60 plus portfolio CEOs. Today, I'd like to give a quick update on how it went and then talk about how I dealt with my nerves leading up to it, with an emphasis on a little distinction I made about how to apply the bring it on and I'm excited tools. First good news. It was awesome. Yeah. Highlights included one of the icons of venture capital and entrepreneurship coming up immediately afterward to tell me that my talk was life changing, which was pretty awesome. Now, on the practical side of things, as we've discussed, I'm a hermit and I don't get out too much. So although I didn't used to like being in front of a camera at all, over the years I've become pretty comfortable in our studio filming for our thousands of students. You know, you do anything hundreds and hundreds of times and your fear seems to magically evaporate. But being in a room full of 60 real life human beings who had no idea who I was created a little more anxiety for me, which gave me a great opportunity to use my bring it on and I'm excited tools, which leads to an important little distinction I want to talk about today. As we've discussed, I used to be afraid of pretty much everything. So when I discovered the bring it on and I'm excited tools, I put them to good use. And oh, how I wish I discovered those tools decades ago rather than just a few years ago. But I picked up a subtle little distinction in the lead up to my talk. So my coach, Phil is constantly telling me that I and we need to use our tools the moment we feel ourselves disconnecting from our highest selves, the moment we experience what he calls a glitch, we want to bust out the appropriate tool and as he says, turn it around. Now, I got this concept intellectually and I thought I was pretty good at it practically, but for whatever reason, the whole use your tools the moment you feel a little wobbly. Part of the wisdom came into clearer focus during the lead up to my talk. For example, if a little voice popped into my head telling me that the talk wasn't going to go well, blah blah blah blah blah. The moment I heard it start babbling, I had fun stepping back in my mind, smiling and saying bring it on baby. Or I'm excited. And I did it every single time right when I noticed it. I didn't let the silly talk go on for any longer than a second or two. Chirpy little internal dialogue. Bring it on. I'm excited. Bring it on. I'm excited. And it worked. I was excited. Plus I enjoyed the lead up to the talk a lot more with a lot less wasted energy. And that's today's plus one. Super simple distinction. The next time you feel fear or doubt or any anxiety or in any way disconnected from your best self, notice it. Use your preferred tool. The moment you experience the glitch, repeat and enjoy life a lot more. Plus one plus one plus one we.
Hope you enjoyed today's plus one. For more resources to help you move from theory to practice to mastery and express the best, most heroic version of yourself, head to Heroic Us Today. And if you liked this episode, please leave a positive review and hit the Follow, subscribe button on your platform of choice. And if you liked this episode, please leave a positive review and hit the Follow or Subscribe button on your platform of choice. Also, have you heard the news about Brian's book? Activate your heroic potential. Head to Heroic Us Book to learn more and get your copy as well as check out exclusive content and bonuses. That's Heroic Us Book. Let's go hero.










