Most Americans abandon their New Year's resolutions after 32 days, often citing lack of discipline. Brian Johnson uses historical examples to frame why we quit, then announces the Heroic Mastery program launching February 1 to help people build the habits that stick.
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Hi, this is Brian. Welcome back to another heroic plus one today. I want to ask you a question.
Here it is.
Do you know how long it takes.
For the average American to give up.
On their New Year's resolutions? Take a moment and think about that. How long do you think it takes for the average American to give up on the resolutions they set for themselves.
On New Year's Day?
Cue the jeopardy.
Music answer.
32 days.
According to a recent study, the average.
American gives up on their New Year's resolutions 32 days into the new year.
And know this.
That's tomorrow, February 1st.
And that begs another question.
How about you?
Did you start the year off strong.
With noble intentions and then kind of sort of get a little busy and then kind of sort of forget all those aspirations to make 2023 a truly heroic year?
Perfect.
Welcome to the club. And know this. This isn't a new challenge. Two thousand years ago, the wise men and women of ancient India came up for a word for this tendency we all have to give up on our goals when things get a little challenging. As we've discussed, they called it arambasura.
The word literally means to be a hero.
In the beginning, the ancient Romans talked about this tendency and had a word for it as well. As we've discussed, the word mediocrity literally.
Means to be stuck in the middle.
Of a rugged mountain.
In other words, we're mediocre.
Or to put it another way, like the average American, when we give up.
And settle for being heroes in the beginning rather than persevering to the summit.
Of our heroic quests.
Day 32.
That's when heroic mastery begins, literally. We're launching our new Heroic Mastery program.
On the day most people quit. Heroic Mastery begins tomorrow, February 1st, at precisely 1:01pm Central Time. Cruise on over to Heroic US Mastery.
To learn more about how we're going to help you move from theory to.
Practice to mastery together every single day.
In 2023 to help make sure you don't act like an average American this year.
Giving up 32 days into making this.
The greatest year of our lives. Not us. Not this year. I Repeat, giving up 32 days into making this the greatest year of our lives or at any point in in our heroic quests. Not us, not this year, not this lifetime. It's time to show up and do.
The hard work of moving from theory.
To practice to mastery together today.
Let's go, hero.
Little P.S. you know the number one reason most people say they give up on themselves and their goals? Well, 52% of them say it's because they lack discipline. Perfect.
