Brian Johnson advises that action generates creativity and real-world feedback; you cannot fully know outcomes (e.g., which donuts will sell) until you start. Rather than waiting for a perfect plan, form a basic plan, take action to gather data, and be prepared to adapt—use pathways thinking with alternate plans ready.
Action drives creativity. You cannot know exactly what donuts you're going to sell in a donut shop until you open the donut shop. Most people want to know exactly how many. Glazed, powdered, sprinkled. And they won't open the shop until they're certain that it's going to look like this. That's absurd. Obviously, know enough of the variables, then open it. Then you'll know what the world wants. Take action. Start experimenting with different things. Get data. So most of us want to get the perfect plan before we take any action. And then the moment that that perfect plan doesn't actually wind up being perfect, we give up. More wise approach would be get a basic gestalt of what your plan is. Know that no plan survives first contact with the enemy. That doesn't mean you don't plan. It means you plan and you expect it to evolve. And you've thought about your pathways. You have a target, you have a plan. And you have other plans that you've considered and you are willing to pursue them before you pursue the first plan. Really important. It's pathways thinking.
Heroic +1: What’s THE Most Creative Act in the Universe?: Turning Around Glitches (#2024)
