Areté +1° #062: Rule #1 - It’s Supposed To Be Challenging (#1,548)
17 Dec 2025 · 5 min
Brian Johnson on Rule #1 of a heroic life: it's supposed to be challenging. Embracing difficulty builds antifragile confidence and eudaimonic happiness, illustrated through hero stories from popular culture.
Questions this episode answers
November 14 (year not restated in the chunk).
November 10 through 12.
Preorder one copy — get a free advanced reader copy of the ebook today.
Advanced ebook reader copy, the audiobook, and a limited edition Arete Coin.
All of the above plus an autographed advanced hardcover reader copy inside an Arete VIP box (with T-shirts and 10 free annual Heroic memberships).
Chapters
Hi, this is Brian. Welcome back to another Arete plus one degree. This is a micro chapter from my new book, activate your heroic potential. We covered the first 11/1 micro chapters from Objective 1. This is the first micro chapter in Objective 2, which is all about forging antifragile confidence. Let's get to work. Rule number one. It's supposed to be challenging. Welcome to Objective 2. Now that we know the ultimate game and how to play it well, it's time to forge some antifragile confidence. We'll define antifragile and confidence in a moment. Then we'll enter the Forge and give you a bunch of tools to get your mental toughness down dialed in before giving you a ticket to invincibility. But first, we need to start with rule number one of a good heroic life. Let's put it in bold and all caps to make sure we don't miss it. Rule number one. It's supposed to be challenging. I know that sounds obvious, but truly getting this can change your life. In fact, the story you might be telling yourself about why you shouldn't have to deal with all those challenges in your life is arguably the greatest obstacle to your deep, sustainable, eudaimonic happiness. Now, there are a bunch of ways to bring this point home. Let's start with this. What's your all time favorite inspiring movie? Maybe Star wars or Harry Potter or perhaps the Matrix, Black Panther or the Shawshank Redemption. Or maybe it's the Hunger Games, the Wizard of Oz, Apollo 13, or Schindler's List. What's the one thing your favorite inspiring movie and all those other inspiring movies have in common? Quite simply, all those movies feature a hero who faced extraordinary challenges. If they didn't, you would have gotten up and walked out of the movie theater, right? Well, if you want to live a life that makes you feel inspired, you better learn how to get excited about facing all of life's challenges. I repeat, rule number one of a good, noble, heroic life. It's supposed to be challenging. Period. It's time to learn how to embrace that fact and turn every challenge into an opportunity to activate your heroic potential. It's time to to forge your antifragile confidence. I hope you enjoyed that. Arete plus one degree from my new book, Arete Activate youe Heroic Potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift, perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book and and even more goodies. If you think you might want to give the book away this holiday season, here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced Hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic 4 Free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th and you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this you can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere. You can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
More from Brian


What's THE Most Creative Act in the Universe?: Turning Around Glitches (Heroic +1 #2024)









