Brian Johnson delivers a microchapter from his book Arete, Activate Your Heroic Potential, using the 'Soul Gym' metaphor (Styrofoam weights vs. real weights) to argue that real challenges are necessary to build strength. The episode also provides detailed preorder incentives (tiers for 1, 3, 10, 25, 50+ copies), the book shipping date (November 14), and launch-event information (Austin, November 10–12).
Chapters
Hi, this is Brian. Welcome back to another Arete One degree. This is a micro chapter from my new book, Arete, Activate your heroic potential. We're on Objective 2 now. We're taking a little tour through the 451 ideas in the book. This is the second microchapter in the second objective, the Soul Gym. Styrofoam weights versus real weights. Here's another way to think about rule number one. I got this metaphor from Steve Chandler, the brilliant coach and prolific author with whom I worked one on one for several years before I started working with Phil Stutts. Let's say you want to get stronger, so you go to the gym. But when you go to the gym, you don't lift any real weights. You decide to bang out some reps with Styrofoam weights. Sure, that's a lot easier than lifting real weights. But Captain Obvious here, we're not going to get any stronger if we don't actually challenge ourselves lifting some real weights. Right? Same with life. If we want to build heroic strength for two, we've got to be willing to lift some real weights. All those challenges in your life, from the little things to the bigger things, those are the weights in your heroic Soul Gym and we'd be wise to see them as such. I hope you enjoyed that. Arete plus one degree from my new book, Arete, Activate your heroic potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift, perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete coin that we'll send to you. Pre order 10 copies of the book, bless you and get all of that plus and an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt, and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin, November 10th through 12th, and you'll get a personal voice memo. Thank you. And a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this you can learn more about at Heroic Heroic Us Book. Of course, you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere you can buy a book, Hudson's airport stores, etc. And let us know, of course, when you've done that and purchased a copy or three, or ten or more if you feel inspired to do so at Heroic Us Book. And I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
