Areté +1° #067: The Science of Confidence - Albert Bandura Says… (#1,553)
17 Dec 2025 · 6 min
A short podcast micro-chapter by Brian Johnson (Areté +1° series) presenting Albert Bandura’s concept of self-efficacy (the science of confidence). Johnson summarizes four evidence-based ways to build confidence—mastery experiences, vicarious learning, social persuasion, and physiology—offers brief reflective prompts, and closes with promotional details for his book Arete: Activate Your Heroic Potential, including pre-order incentives and launch logistics.
Questions this episode answers
October 22, 2023.
November 14 (year implied 2023).
November 10–12 (year implied 2023).
A free advanced reader copy of the ebook (delivered today).
A free advanced copy of the ebook and the audiobook, plus a limited edition Areté Coin.
Chapters
Hi, this is Brian. Welcome back to another Arete 1 degree micro chapter from my new book Arete Activate youe heroic potential. 451 ideas. Hopefully one of them, if not more, can help you activate your heroic potential. Here's one of My Favorites from Objective 2 Forging Anti Fragile confidence. It's called the Science of Confidence. Albert Bandura says Lets talk about the science of confidence. Albert Bandura is one of the most respected psychologists in the world. He studies the science of self efficacy, also known as the science of confidence. Here's a quick take on what we know. A sense of self efficacy. A belief that you can achieve what you set out to achieve is, to put it in technical terms, super important. For example, if you want to predict who will win a wrestling match between equally talented competitors, find out which one has a stronger belief in his ability to win and bet on them. There's scientifically validated wisdom in Henry Ford's quip. Whether we think we can or think we can't, we're right. Bandura tells us that there are four primary ways we can build self efficacy, mastery experience, vicarious learning, social persuasion and physiology. Let's briefly explore each mastery experience. In other words, past success. Small and big wins from the past are great ways to boost your current confidence. Create those wins, feast on them as you build your self image as someone who succeeds. That's like me. And bring those past mastery experiences to mind when you're facing current challenges. Vicarious learning. In other words, seeing someone else achieve the success you would like to achieve. That's the second principle basic idea here. If they can do it, you can do it. You got to know that note. Do not get envious of their success. Celebrate it. Say if they can do it, I can do it. The third facet is social persuasion. In other words, someone tells you that you can achieve success. Like a coach or supportive parent or a friend or me telling you you've got this hero. You can also persuade yourself through positive self talk and an antifragile confident mindset. And remember to be the one persuading others of their potential. And the fourth element is physiology. In other words, if you want to succeed, act like a successful person. Flip the switch, walk, talk, breathe and carry yourself as the best, most heroic version of yourself. The plus one degree. With all that in mind, let's turn up the heat with a quick check in. What's a past success? We can celebrate who has achieved something you'd like to achieve, who supported you and what did they say? And when you're at your best. How do you walk? Talk to yourself and others? Breathe and hold yourself. There you go. That's the quick 1, 2, 3, 4 on the science of confidence. Here's to your self efficacy Hero. I hope you enjoyed that. Arete one degree from my new book Arete Activate your heroic potential. The book will be shipped on November 14th right before black Friday in time to make it the perfect holiday gift perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book, and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus and an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th. And you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this you can learn more about at Heroic Heroic Us Book. Of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere you can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
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